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Current Marketing Situation: · Describe the market including the identification of the major target segment, customer needs and corresponding benefit for the segments. · List the key features of the organisation’s product · List three main competitors that you will compete against when marketing the product/service and list their market position and key strategies. (Remember: competitors don’t need the same basic product to be a competitor) Strengths, Weaknesses, Opportunities and Threats (SWOT) or equivalent analysis:

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BSMAN3008 Marketing of Managers

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Business Management

The two Cases are available on the LMS. Choose one of the following case studies:  Case One: Disney Case Two: The Ritz Carlton Use the case study as a base to explore the theories and principles of marketing.  Develop a detailed analysis of the case study, covering the following: • A ...

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Assessment 1b: Select one specific tourism, hospitality or events business and identify two significant macro and two significant micro-forces, which are likely to affect (positively or negatively) this business now or the near future. Critically analyse your selected macro and micro forces with the ...

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MKT500 Marketing Management

For this assignment, you will document your hypothetical company’s background information and mission statement, your company’s short- and long-term goals, an environmental analysis, and a SWOT analysis. Describe your hypothetical company, its location, and the product it makes or the s ...

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Management

No plagiarism minimum of 10 academic sources to write your report in addition to any other web resources you may use. You have approximately only one fortnight to complete your individual assignment worth 30%. Please submit your assignment online (Hard copy submission is NOT required). Do not submit ...

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