Industry and Firm Analysis

Strategic Management Industry and Firm Analysis Starbucks Coffee Company Strategic Management 1 Word limit: 3,000 words (10% +/-) Starbucks Coffee Company, Hong Kong Stock Exchange No. 4337 1. Provide background information on the firm and the major industry itcompetes in. 2. Using Porter`s Five Forces framework, examine the competitiveness of the firm ’sindustry. 3. Examine the distinctive features of the firm ’sbusiness-level and corporate strategy, and 4. (using internal analysis) that are the major reasons for the firm ’ssuperior performance. Describe and analyse how the firm provides superior customer value. 5. Guided by strategy Gurus (Porter, Mintzberg), what would you propose to ensure strategy making isimproved in the future? 6. As aconsultant to the firm, what would you advise for developing new capabilities to adapt to the changing global, macro and industry environments? Strategic Management 2 EXECUTIVE SUMMARY Strategic Management 3 C ONTENTS EXECUTIVE SUMMARY ................................................................................................. 3 BACKGROUND .............................................................................................................. 5 2.1 Scope ....................................................................................................................... 5 Listed Company .............................................................................. 6 1. 3.1 The Business ............................................................................................... 6 2. 3.2 History .......................................................................................................... 6 3. 3.3 Product & Services ...................................................................................... 6 4. 3.4 Structure ................................................................................................. 7 THE MARKET ................................................................................................................. 8 1. 4.1 Market Analysis ......................................................................................... 8 2. 4.2 External Analysis –Macroeconomic Forces ........................................... 9 3. 4.3 Competitor Analysis .................................................................................. 10 STRATEGIC APPROACHES ....................................................... 13 1. 5.1 Business-level Strategy .......................................................................... 13 2. 5.2 Corporate-level Strategy .......................................................................... FUTURE STRATEGY ................................................................... 15 DISTINCTIVE CAPABILITIES DEVELOPMENT .......................................................... 17 CONCLUSION –STRATEGY EVALUATION............................................................... 19 REFERENCES .............................................................................................................. 20 APPENDIX .................................................................................................................... 23 1. 10.1 PESTLE Analysis ................................................................................... 23 2. 10.2 Competitive Forces Analysis ................................................................ 24 3. 10.3 SWOT Matrix ........................................................................................... 26 4. 10.4 TOWS Matrix ........................................................................................... 27 5. 10.5 Competitive Advantage Analysis ................................................. ........ 28 6. 10.6 Scenario Analysis ................................................ ................................... 30 Strategic Management 4 BACKGROUND Mission Vision Value Strategic Management 5 References