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Challenges of market research in Bangladesh 1
Challenges of market research in Bangladesh
City and state
Challenges of market research in Bangladesh 1
Challenges of market research in Bangladesh
City and state
Challenges of market research in Bangladesh 2
Table of contents
1.Challenges ……………………………………………………… p.3
1.1 Cultural differences ………………………………………… ...p.3
1.2 Data Accessibility ……………………………………………… p.4
1.3 Infrastructure/internet penetration ………………………………………… .p.6
1.3 Bibliography ……………………………………………………… p.8
Challenges of market research in Bangladesh 3
1.1 Cultural differences:( 400 words)
The marketers who research an unfamiliar environment must ensure that they pay keen
observations to how the different cultural variables influence the information provided.
Bangladesh is akey and unique example of amulticultural country. Around ninety-eight percent
of its population consists of forty-five small ethnic groups that pose adifferent culture regarding
their languages, food, and habits. Among the critical cultural backgrounds include the Bengali
and santal culture in the various districts of Bangladesh.
Cultural diversity in cross-cultural research is something that marketing researchers need
to be aware of. (Mobarek,2017, p.15) Among the key challenges researcher sin Bangladesh face
are substantial delays due to failure of response from the established people within the region.
The sudden and unexpected delays demotivate the researchers. Misunderstanding between the
researchers and various groups of people in different markets due to the language barrier in
Bangladesh is acritical issue that makes the research decline. A product may be well if received
in aparticular market where itis high in rejection differently. It thus leads to adecline in the
research due to incorporation.
The managers can use cross-language research methods in Bangladesh to ensure that those
with language barriers have their voices contributing to market research. Understanding the
characteristic cognizant and oblivious inclinations of those leading exploration with this
populace and how this may arise in research is also asignificant piece of creating thorough,
dependable, and legitimate cross-language research.
Challenges of market research in Bangladesh 4
Translation of the interviews from the source language to atarget language helps
examine the cross-cultural issues for effective and smooth research. Managers should collaborate
on supportive, understanding, and flexible cross-cultural teams for effective and smooth market
research with people conversant with the terrain. It is essential as itensures Theirs is aclear
understanding and interaction with the Bangladesh people.
Various nations have various dialects. They make issues of interpretation and
correspondence. Buyer statistical surveying is met with more correspondence issues than modern
statistical surveying, on account of the way that mechanical statistical surveying centers around
specialized factors alone. Be that as itmay, customer statistical surveying deals with each
relevant detail identified with economic situations.
Any research involving human participants is essential for managers to ensure that ethical
standards are maintained. (Sørensen,2017, p.20) Cross-cultural research is necessary to identify
the specific variances within the research samples to address any form of research confounds.
Keeping research ethics helps the researchers know the values, norms, perceptions, and
behaviors within the targeted cultures to perceive more accessible research for Bangladesh
1.2 Data accessibility (400 words)
Most researchers face the challenge of data accessibility through inadequate data. There is
always very minimal data available. In most cases, the available data is the secondary data
unreliable, affecting the research from different markets during comparability. Research data,
statistics, and information inconsistent with the ideal investigation are crucial for marketing
Challenges of market research in Bangladesh 5
research. The study should not incorporate unnecessary information that is not valid within the
subject intended. Practicality and relevance are essential.
Researchers face market data constraints because most Bangladesh residents fear opening
up and giving out the information. While information protection identified in the computerized
world ordinarily comes from information sharing issues. It examines track down that in 2017,
just about aportion of the examination information was shared and alot more. Modestly
straightforwardly, helping discoverability reuse. Optional information is not accessible in
sufficient volume. Further, the optional information gathered is untrustworthy. (Islam, 2018, p.35)
The researchers experience the ill effects of the absence of likeness of information.
The data collected may be at risk of being deficient in quality. Due to the increase in
manual errors, the residents thus lead to failure in the market research's effectiveness as the data
obtained is of no adequate help for the clients. Respondents wonder whether or not to outfit
correct data to the examination. Their hesitance to equip information and giving off base
information sometimes make the consequences of the investigation deluding. The trouble of the
respondents to understand the issue keeps them from giving correct data. Pointless reactions are
an inefficient exercise in the examination interaction.
To reduce the problems associated with data sharing, managers find some ways to ease
tension between Bangladesh and the researchers who collect the data. Managers can use the
secondary data research to obtain the information that already exists within the stipulated area
and that which can be from different outside sources. It is necessary to curb the challenges on the
members unwilling to share off their information. Similar strategy and methodology of statistical
surveying do not hold great constant altogether showcases. (Hiebert,2016, p.25 The nature, type,
Challenges of market research in Bangladesh 6
and volume of statistical surveying must be changed, as indicated by the conditions winning in
abroad statistical surveying.
Managers can help their researchers paraphrase their research questions to be friendly
with the Bangladesh residents. Clear, precise, and warm questions help to avoid confusion
among the people. Smooth and natural surveys draw in the attention of the residents, thus
creating soft market research. Making use of specific statistical results is essential in reducing the
issues of data inadequacy. They help to frame the conclusions and recommendations needed for
the required data. Instead, equal-weighted importance should be to literature reviews and patterns
regarding the research findings alongside the statistical analysis bin line with the research
objectives in data research analysis.
1.3 Infrastructure/internet penetration(400 words)
Infrastructure is abasic provides aprimary network interconnected for the best functioning
of the society. Bangladesh is acountry consisting of small and huge rivers. Most times, its
territory is regularly flooded. Due to the floods and impassable roads, itis more complex and
expensive for the market researchers to penetrate the markets and carry out the required research.
The government of Bangladesh also has poor and limited resources necessary for the
construction of roads and rails. Poor infrastructure makes itdifficult for the researchers to obtain
information in various market regions.
Over the most extended period, Bangladesh has faced poor internet penetration is gradual.
The Internet impacts business exploring market as organizations use itto get enormous data for
research, including essential information and auxiliary information. Due to its poor access, it
poses achallenge to the market researchers as they may not get enough access to the broad
Challenges of market research in Bangladesh 7
markets within the region to get the relevant information needed for the market integration. The
lethargic web infiltration brings afew troubles in guaranteeing preliminaries for quantitative
exploration like constant interference while the respondents do the online polls, overviews, or
Suppose the researchers are not exposed to comprehensive market research and data
collection due to poor internet penetration and infrastructures. In that case, they are posed with
significant risks in achieving their market research objectives. (Razzaque, 2017,p.30) However,
the managers can help solve this by researching the accessible areas before the data collection
process. It is through visiting and surveying the area before the survey is conducted. It reduces
the cost and saves time for the researchers; the researchers can go ahead to the accessible
markets and get the necessary and relevant information for their research.
A corporation with the government to educate them on the importance of the research and
impacts ithas to the people of Bangladesh for itto make the place accessible and penetrate
quickly to the targeted regions, and finally, with the few individuals, the managers can
necessitate face to face interviews which will give direct information regarding the area under
study thus accruing the little information which is essential for the development of the entire
market regions. Managers can also get access to gadgets that can boost the area's internet
coverage for their projects' smooth functioning and research.
Challenges of market research in Bangladesh 8
Earls, M., 2020 Advertising to the herd: how understanding our true nature challenges the ways
we think about advertising and market research. International Journal of Market
Research ,45 (3), pp.311-336.
Hasan, J., 2018. The competitiveness of ready-made garments industry of Bangladesh in post
MFA era: How does the industry behave to face the competitive challenge? Journal of
Economics, Management and Trade ,pp.296-306.
Hasan, M. and Huda, M.N., 2018. E-commerce challenges, solutions and effectiveness
perspective Bangladesh. International Journal of Computer Applications ,70 (9).
Hiebert, D., Rath, J. and Vertovec, S., 2016. Urban markets and diversity: Towards aresearch
agenda. Ethnic and racial studies ,38 (1), pp.5-21.
Islam, M.M., Khan, A.M. and Islam, M.M., 2018. Textile industries in Bangladesh and
challenges of growth. Res JEng Sci ,2278 ,p.9472.
Mobarek, A., Mollah, A.S. and Bhuyan, R., 2008. Market efficiency in emerging stock market:
Evidence from Bangladesh. Journal of Emerging Market Finance ,7(1), pp.17-41.
Mobarek, A. and Keasey, K., 2010, May. Weak-form market efficiency of an emerging Market:
Evidence from Dhaka Stock Market of Bangladesh. In ENBS Conference held on
Oslo (pp. 1-30).
Razzaque, M.A., 2017. Challenges to logistics development: The case of aThird World
country ‐Bangladesh. International journal of physical distribution & logistics
Challenges of market research in Bangladesh 9
Rahman, S.M., 2017. Optimizing digital marketing for generation Y: An investigation of
developing online market in Bangladesh. International Business Research ,8(8), pp.150-
Sørensen, J.B., 2017. Organizational diversity, labor markets, and wage inequality. American
Behavioral Scientist ,50 (5), pp.659-676.
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