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Questions:

1. Select an article from an Australian, New Zealand or international newspaper that illustrates the practical challenges faced by marketers when developing international marketing plans. discuss these challenges.

During the tutorial take note to see if you can identify any themes that emerge across the different articles discussed (e.g. challenges might all have a language component).

2. What are the major challenges faced by marketers in developing and implementing international marketing plans?

 

 

BUSN3051 International Marketing

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