You are working in a Multinational company and the company seeking information to guide in decision making regarding the plan to expand the businesses overseas.
Choose one multinational company on your own to be analysed. The analysis needs to focus on business environment, international strategy option and entry mode that suitable for your company. First, you need to identify factors that can affect company using PESTLE analysis and company’s core competencies using VRIO model.
Based on your business environment analysis, explain international strategy option that suitable for the company including the entry mode if they want to expand their businesses overseas.