The purpose of this assessment is to ensure each student is able to construct a written report demonstrating their understanding of the business research paradigm, appropriate methodology, and required (preliminary) data collection, analysis and interpretation.
This unit aims to give you an opportunity to combine many skills into the production of a high-quality research report .
Assignment 1 –( the Research Design and Methodology, the Final Report) demonstrates an understanding of the business research paradigm, appropriate methodology, data collection, analysis and interpretation.
This assessment builds upon your original topic selection and your Literature Review (assessments 1 &2) in that you are now aware of what additional data is needed for you to answer your research question(s) (as defined at the conclusion of your Lit. Rev.).
To discover the required data may require you to search for additional secondary data in the form of more specific searches , and will most probably also require the collection of some preliminary primary data, by applying qualitative or quantitative methods. In this assessment you will document the most appropriate way forward by generating a comprehensive Research Design. Your design needs to establish your research strategy and SAMPLING issues practically. What specific types of organisations are you interested in, in what locations and who are you targeting ( Your level of analysis).
If you choose a quantitative approach, you will go ahead and state how you intend to study your question, what data you need, how it can be collected and analysed. [Note that you are NOT required to actually obtain all the primary data]. Collect some exploratory data and discuss this critically.
If you choose a qualitative approach, you will go ahead and decide which method is appropriate and state how you would collect and interpret your data. Again present some initial data e.g .in depth interviews or focus group intrviews.