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HI2011 International and Global Business

Question

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Question:

Please select a multi-national entity (MNE) of their choice. In this report, you must address the following key themes from the unit, including:

  1. Macro-Environmental Risks, such as: climate change, natural disasters, uneven weather patterns, desertification, drinkable water shortages
  2. Geo-Political Risks and Opportunities, such as: Regional Power rivalry, Strategic partnerships, multi-lateral trade arrangements, regional economic partnerships, bi-lateral free trade agreements,
  3. Market Entry Analysis including a feasibility analysis between the European and Asian markets.

European market

Assignment Requirements:

  • Executive Summary – This should be a concise synopsis of the whole report.
  • Table of Contents – This should be well formatted with numerical sub headings
  • Main Body of the report contains Section Headings for each paragraph listed
  • Introduction – A brief summary of the selected MNE in terms of its primary activities and extent of global operations and some key financial / operational statistics.
  • An Identification of TWO countries selected for market entry (one European and one Asian)
  • For each of the TWO countries provide a detailed analysis of:
  • The current macro-environmental and geo-political forces impacting that country.
  • Assessment of each country’s trade and business policy.
  • An assessment of the potential dangers, risks and opportunities in the current or short term policies of each country. (e.g. SWOT analysis)
  • Conclusion – After evaluating both countries, students must make a recommendation of which country is most suited for market entry with your reasons and justification.
  • Page Numbers must be used.
  • Reference List at the end must be in the Harvard format and mainly academic Journal Articles.
  • Students must also show adequate evidence of additional research with up to 10 academic reference sources provided.

HI2011 International and Global Business

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Planning Management System

Running head: MANAGEMENT Business Communication Name of the Student: Name of the University: Author Note: 1 MANAGEMENT Task 3: Email: Student Service: (Name of the Educational Institution): Address: City, State, Zip Code: 19 April, 2021 Subject: Request for accepting leave application: ...

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Running head: MANAGEMENT Business Communication Name of the Student: Name of the University: Author Note: 1 MANAGEMENT Task 1: Reflection: It is definitely good to help others however personally Ido not support such help which actually does not benefit the other person who is being helped. ...

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