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HI5004 Fundaments of Marketing Management

Question

Answered

Task:

Purpose:

This assignment is designed to assess your level of knowledge of the key topics covered in this unit

Unit Learning Outcomes Assessed:

Student will be able to integrate theoretical and practical knowledge of Marketing Management

1. Research the tools for gathering marketing information and utilise the tools to assess markets

2. Evaluate consumer behavior and its effect on business performance

3. Conduct and apply marketing research to enhance decision making including segmentation and targeting and positioning

4. Develop creative marketing strategies for new product development including product,price, people and promotion - Generate creative strategies for customer acquisition and retention

It is important when you answer the questions, you do not just copy and paste the answers from other sources, but rather, try to paraphrase it and provide reference (in- text referencing) to your answers. All references must be listed appropriately at the end of the report using Harvard referencing style.

HI5004 Fundaments of Marketing Management

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ENG310- Research Writing

Assignment Background Whether it’s a product recall or malicious behavior by employees, companies are launching multi-prong responses that make use of the skills and training that business and technical communicators exemplify. Unfortunately, there is little information or training availabl ...

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LAW 101 Business Law

Question: Scenario: A Team leader often leaves you in a room with clients by yourself, while she takes personal phone calls. She is your superior and tells you not to tell anyone as she knows she shouldn’t be taking calls, unless it is during her break. She says it is okay as all the clients ...

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BUSN20022 Disruption Innovation and Entrepreneurship

Question: Description In this assignment you will report on an ICT-enabled disruptive innovation case study. Disruptive innovation as defined by Clayton Christensen describes a process by which a product or service takes root initially in simple applications at the bottom of a market and then re ...

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HSS300 Professional Development

Task: Read through each week’s modules and lectures and write a Reflective journal or your own reflection about the topics that records your responses to the subject study tasks, and the associated subject materials including readings and online resources. Again they will be graded according to C ...

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