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This assignment requires your group to undertake the process of analysing one organisation and its operating environments from a marketing perspective. And then apply the learning from lecture 1-11 in the development of marketing strategy. You will provide an overview of this organisation, as well as detail the type of orientation towards marketing it takes. You are also required to examine and analyse the context and environments in which this organisation operates (its industry and the macro-environmental forces impacting on the industry).

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More HI5004 HI5004 Marketing Management: Questions & Answers

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Accounting

Each newspaper article submission must not be longer than 800 words and address the following three questions: 1. What are the marketing issues illustrated in this article? 2. Who are the stakeholders? 3. How would you respond to the issues and why? In answering this question student’s need to ...

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Pecha Kucha

1)  Assessment Details;   2)  You are to produce a Pecha Kucha comprising 20 slides with voice over and precise 10 second  transitions. Produce a marketing campaign video (Pecha Kucha) for a real or imaginary product or  service. Base your promotional strategy on one of t ...

View Answer
Q
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MTG2000 Integrated Marketing Communications

Task According to the following content, to complete a speech, no PPT, a total of two questions, each question needs to write 250 words (can be a speech draft)   1. Improved creative execution - what do you intend to carry out.   2. Evidence of integration of new and current campaigns - how ...

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BUSM4739-Marketing for Managers

Overview The purpose of your Marketing communication and delivery report is to consider the marketing communications landscape and delivery channels that will best serve the marketing objectives of the case study (your assigned organisation). Your Market intelligence report (Assessment 1) provided ...

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