Purpose of the assessment (with ULO Mapping)
To ensure Tutorial Learning has taken place w.r.t. application of strategy development and implementation theory to contemporary business cases.
First Tutorial Submission Specifications
The purpose of the Tutorial Submission is to ensure that students have familiarised themselves with the Competitive Strategy lectures of weeks 1-6 and are able to apply the strategy models to the cases discussed in Tutorials of week 2,3,4,5,6.
Write your answer to each of the tutorial questions specified as being assessed. Plagiarism is a breach of academic integrity and may result in a grade of Zero and a report of Academic Misconduct
Tutorial question – Week 2 - German luxury cars
Q2. Apply a PESTEL analysis to BMW, Mercedes Benz or Audi (note: the same opportunities and threats will apply to each of them)
Tutorial question – Week 3 – Zara case
Q1. Examine the Zara mini-case and identify their Tangible and Intangible resources.
Tutorial question – Week 4 - Apple vs Samsung mini-case
Q2. Using Apple, demonstrate how the differentiation strategy can be well implemented.
Tutorial question – Week 5 - Tesco PLC
Q3. Identify the competitive behaviour responses of Tesco to build or defend its competitive advantages and to improve its market position.)
Tutorial question – Week 6 - LVMH
Q2. What do you think was the reasons why LVMH diversified?
Standard Assignment Cover Page
Heading: First Tutorial Submission - Answers to Tutorial Questions of Weeks 2,3,4,5,6
Sub-Headings: Week 2 Tutorial Question number 2; Week 3 Tutorial Question number 1; Week 4 Tutorial Question number 2; Week 5 Tutorial Question number 3; Week 6 Tutorial Question number 2.
Answer each of the specified questions within 200 – 400 words.