Purpose of the assessment
Students are required to write a Comprehensive discussion of any three of the strategy models, with practical application to current business examples
Submission Guidelines
• All work must be submitted on Blackboard by the due date along with a completed Assignment Cover Page.
• The assignment must be in MS Word format, 1.5 spacing, 12-pt Arial font and 2 cm margins on all four sides of your page with appropriate section headings and page numbers.
• Reference sources must be cited in the text of the report, and listed appropriately at the end in a reference list using Harvard referencing style.
Purpose:
This assignment aims at ensuring that students have familiarised themselves with the foundational strategy development models and are able to relate them to current practical business examples.
Details
Write an essay explaining what the main strategy development tools are and how they are used in business. Your essay must contain a comprehensive discussion of 3 of the following: PESTEL, Five Forces, Resource-Based View, PROFIT, Input/Output, SWOT Analysis (you may include Cross Impact Analysis), Generic Strategies, Ansoff, Ghemawat, with reference to academic journals and practical examples from industry.
Be sure to use paragraphing
Be sure to reference your sources in-text and provide a list of references at the end, all in Harvard style. Students are reminded of the importance of correctness and accuracy of referencing. Plagiarism is a breach of academic integrity and may result in a grade of ZERO and a report of Academic Misconduct.
Assignment Structure
One page for your explanation of each model, including the example.
Thus, a half page introduction, then 3 pages for the explanation of the 3 models, plus a half page conclusion. Add a cover page at the front.
Add a Reference List at the end.
