“Technological developments that support energy affordability, improve energy system reliability and contribute to long-term emissions reductions will be vital as global energy markets continue to evolve. Hydrogen is one of the many tools that can help us on this evolution and Australia is in a unique position to maximise on this opportunity.
The development of our hydrogen resources could enhance Australia's energy security, create Australian jobs and build an export industry valued in the billions. We have all the pieces needed to create this new industry and supply clean hydrogen to the world: the energy resources, expertise, and infrastructure.” (COAG,2019).
You, as a strategic management consultant, are asked to give recommendations to the government on the way forward to implement this strategy as part of long term energy strategy for Australia. Accordingly, you are asked to write a report, in which you:
Identify the participants of the market that would be impacted by the use of hydrogen energy,
Describe the Business Concept, that outlines the vision of this strategic initiative, conduct brief strategic analyses,
Detail a strategy and plan to implement the vision, including the goalsand objectives, and the principles that should guide this transformation, and
Describe, using a so-called ‘dynamic business model’, what would be involved in the transformation of the present business model of energy production and use to realise this envisioned future.
