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DATA4000 Introduction to Business Analytics

Question

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Task:

Who is Capital One?

Capital One Financial Corporation is an American bank holding company specializing in credit cards, auto loans, banking, and savings accounts. The bank has 755 branches including 30 café style locations and 2,000 ATMs. It is ranked 97th on the Fortune 500, 17th on Fortune's 100 Best Companies to Work For list, and conducts business in the United States, Canada, and the United Kingdom. The company helped pioneer the mass marketing of credit cards in the 1990s. In 2016, it was the 5th largest credit card issuer by purchase volume, after American Express, JPMorgan Chase, Bank of America, and Citigroup. The company's three divisions are credit cards, consumer banking and commercial banking. In the fourth quarter of 2018, 75% of the company's revenues were from credit cards, 14% were from consumer banking, and 11% were from commercial banking.

Part A: Industry Report (1800 words, 25 marks)- Individual

Based on the readings provided in this outline, combined with your own independent research, you are required to evaluate the implications of legislation such as GDPR on the Capital One’s business model. The structure of your report should be as follows. Your report needs to be structured in line with the Kaplan Business School Report Writing Guide and address the following areas:

  • Data Usability

    • Benefits and costs of the database to its stakeholders.

    • Descriptive, predictive and prescriptive applications of the data available and the data analytics software tools this would require.
  • Data Security and privacy

    • Data security, privacy and accuracy issues associated with the database.
  • Ethical Considerations

    • The ethical considerations behind whether the user has the option to opt in or opt out of having their data stored.

    • Other ethical issues of gathering, maintaining and using the data.
  • Artificial Intelligence

    • How developments in AI intersects with data security, privacy and ethics.
  • Use the resources provided as well as your own research to assist with data collection and data privacy discussions.

Part B: Presentation (5 minutes, 15 marks)

Instructions: Students to prepare a presentation of 10 - 12 slides. Students can use MS Powerpoint to organize their slide deck but other tools will be accepted as well (e.g. Prezi).

Imagine that you are an analyst from the company you selected for Part A. You need to access user and transactional data generated by your chosen company in Part A for an analytics-based research project. Although it’s the company’s own data, regulators and legislators are becoming increasingly concerned about the way in which certain use cases for these types of projects can infringe on privacy, individual rights and potentially be in contravention of GDPR and other legislative prescriptions.

Create a presentation of approximately 5 minutes in which you discuss how your organization uses its data and the broad implications involved. Discuss the issues below, and imagine you are communicating this presentation to government (regulators and / or legislators) as your primary audience.

Consider:

  1. Why you want the data and the resulting benefits to the community;
  1. How the data can be sourced ethically and securely;
  1. How you will keep the data safe and de-identify individuals; and
  1. How you will present the results and add insights in an ethical way.

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C:\Users \PC-DE062 \Downloads \5157961_1510794864_51382251461310853StudentAssess (1).docx Student Name: _______________________ Student number: ____________________ AUR50116 – Diploma of Automotive Management Unit Name: BSBFIM502 Manage payroll Assessment Satisfactory ( ...

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