Answer: Need and want that led to the purchase of Kit-Kat wafer chocolates For creating a specimen of consumer behavior during the process of decision making for a purchase we have chosen four finger Chocolate wafer brand Kit-kat from the prestigious house of Nestle. This Brand has a glorious history behind it; currently, they are selling it in 24 countries where it has made a place in the life of the customers. When we check the utilit...Read More >>
Answer: An analysis of theories and concepts related to consumer behavior in the context of Fast moving consumer goods. Marketers have taken up consumer behavior research in order to understand why and how individuals decide what to buy, how to buy and when to buy. Theories that explain consumer behavior, address issues of how individuals, groups, organizations select certain goods, how they buy, use and also how they dispose them in order to...Read More >>
Answer: Introduction Fast Moving Consumer Goods are referred to as non-durable products that are sold quickly at relatively low cost. These goods can be essential or non-essential to consumers depending on the situation and need (Baker 2016). Fast-moving Consumer Goods are so common in nature, number and variety of brand that it is considered a model of business that is unique in nature. The multiple brands of the same product in the market ...Read More >>
Answer: Aims for the research The main purpose of conducting this research is to understand and gain insight into the various motivating factors that determine consumer buying behavior and preferences. The FMCG product chosen for the research is Dove shampoo, which is one of the most commonly used hair products in the international market. The following report studies the various reasons why consumers choose Dove other shampoo brands. ...Read More >>
Answer Introduction Understanding the behavior of the consumer is very essential before framing any strategy or launching the product in any market. If the business got unsuccessful in analyzing the exact response of the customers for a specific product, the company has to deal with huge losses (Stephens, 2016). Consumer behavior is complex because every customer has diverse attitude and mind towards consumption, purchase, and product disposa...Read More >>
Answer: Introduction Biscuits are FMCG products which are fast moving consumer goods. They are food products which are baked from flour. These products come in different varieties. There are several companies which sell biscuits and there is intense competition between these companies. The presence of several companies who are selling similar products have made the market highly competitive in nature and have pushed the companies to give thei...Read More >>
Answer: Introduction Marketing strategy refers to the plan of a business that can help it in reaching people so that they can be turned into customers of a product or service. Marketing strategy comprises of value proposition and marketing messages of a company. Marketing communication mix is indicative of specific methods that can help in promotion of a company so that it can reach targeted customers. Milk is an important ingredient among th...Read More >>
Answer: Introduction The report aims to suggest strategic recommendations for a product of FMCG sector, which has confronted with a challenging situation regarding customer loyalty (Rishi 2013). The proportion of repeat purchases has become surprisingly low. Management has identified the issue as a result, of poor market research as well as have decided to conduct extensive market analysis to understand contemporary customer behaviour in orde...Read More >>
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