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Question

Answered

Question:

Assessment Title: Competitive Advantage Video Project

Your task

Individually, you are required to create a 15-minute video, in which you must briefly describe an organisation, analyse its environment and then identify and analyse its competitive advantage.

Assessment Description.

In this individual assessment, students will be given an opportunity to focus all their previous MBA learning (both theory and practice) to describe and analyse a successful real-world organisation in relation to its development of a sustainable competitive advantage.

Assessment Instructions

Individually, choose for analysis an organisation of from the alternatives in the list provided. It should be of interest or relevance to you, your current position and/or your MBA specialisation. Note, the organisation you pick will also be used in Assessment 2. The list will be visible in the Assessments section of MBA600 on MyKBS. Assuming the role of an organisational consultant, you are to apply your strategic thinking skills by researching the organisation and analysing the factors that clearly identify and explain its competitive advantage. Findings should be presented in a video which provides an overview in a form and tone that could be presented to the organisations executive team. It should be 15 minutes long and contain 10 to 15 slides that assist the executive to understand the findings presented. Areas covered should include:

MBA600-MBA600 Capstone: Strategy

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