whatsapp

Connect on Whatsapp : +97143393999, Uninterrupted Access, 24x7 Availability, 100% Confidential. Connect Now

Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!
loader
Add File

Error goes here

Files Missing!

Please upload all relevant files for quick & complete assistance.

Guaranteed Higher Grade!

Stuck on Your Question?

Get 24x7 live help from our Top Tutors. All subjects covered.

loader
250 words

Error goes here

Files Missing!

Please upload all relevant files for quick & complete assistance.

Students Who Viewed This Also Studied

16 Pages
MBA 6150 Working Across Cultures

Questions: Students are asked to keep a learning journal during the semester to be assessed. The journal should not exceed 2,500 words. The journal should document your learning and reflections abo ...

Course

MBA 6150

Type

Assignment

Subject

Management

University

Edith Cowan University

125 Pages
Human Rights Council

1 Myanmar: Key Challenges to Development Introduction Myanmar, previously known as Burma, is a lower -middle income economy with population of 53 million and a GNI per ...

Course

POSC315

Subject

Management

University

Singapore Management University

Season

Fall

8 Pages
CS212 Communicating Professionalism

Keep in mind the concepts of effective communication in teams as you review the scenario and prepare your audio response and script. What is a script, and how do I write one? Professional audio record ...

Course

CS212

Type

Assignment

Subject

Management

University

Purdue University Global

21 Pages
ENGT5115 Sustainable Development

Assignment A: Energy in Sustainable Development Goals In this module you will find that the world economy is on an unsustainable path and fundamental changes will be required to create sustainable pa ...

Course

ENGT5115

Type

Assignment

Subject

Management

University

De Montfort University

MBA631 Digital Marketing and Communication

Question

Answered

Question:

Task

Using the same company that you were assigned with in the first assessment, individually, you are required to prepare an Integrated Digital Marketing (IDM) plan and present it as report. Please note that If you focus on any other company than the one your workshop facilitator provides at the beginning of this subject, your submission will receive a grade of zero. Assessment Description.

In this assessment, students will be given the opportunity to create strategies on how to overcome risks in digital marketing and communication. There will also be an opportunity to plan, implement and evaluate digital marketing strategies as a standalone strategy and integrate with more traditional marketing strategies. In addition, students will be given an opportunity to compare e-marketing with traditional and blended methods to identify future opportunities for business growth.

Concisely describe your company’s current business mission, strategy and operations, the industry in which the company operates, industry trends, major competitions, client strengths and weaknesses in relation to major competitors, macro-environmental threats and opportunities, and current digital presence.
 
Describe the company’s marketing strategy in terms of current product/service offerings, the target markets to which these are directed, customers segments and value propositions, and the product/service positioning strategies being used to deliver the value propositions to its customer segments.

Integrated (traditional + digital) Marketing Strategy

Based on 1a and 1b points above, identify the primary marketing challenged (justified by the audit from the first assessment) being faced by the company and any recommendations you may have about how these could be addressed.

Summarise your justification for changing your company’s marketing strategy to achieve digital integration by re-targeting marketing efforts, re-defining customer segments, re-positioning product/service offerings, and/or changing value propositions. Identify specific changes being proposed in product, price, channel and promotion strategies through digital transformation.

Digital Marketing Plan

Describe your proposed digital marketing plan in detail. Then, for each item or activity listed, discuss how it will help the company achieve the recommended marketing strategy, address the marketing challenges you’ve identified, and capitalise on any new digital marketing opportunities related to these challenges.

In describing the digital assets/platforms, e.g., tools, you believe the company should implement in their strategy, please bear in mind that not all digital platforms discussed across the trimester need to be implemented. Therefore, only use the ones you believe are directly related to the company and the ones you see as the best tools to help the company to achieve its objectives and digital integration. Use your judgement in selecting the digital platforms and include making selections from items covered in the subject, including but not limited to:

SEO/Analytics

Social Media Marketing

Social Media

Mobile Marketing

Email Marketing

Content Marketing

MBA631 Digital Marketing and Communication

Answer in Detail

Solved by qualified expert

Get Access to This Answer

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Hac habitasse platea dictumst vestibulum rhoncus est pellentesque. Amet dictum sit amet justo donec enim diam vulputate ut. Neque convallis a cras semper auctor neque vitae. Elit at imperdiet dui accumsan. Nisl condimentum id venenatis a condimentum vitae sapien pellentesque. Imperdiet massa tincidunt nunc pulvinar sapien et ligula. Malesuada fames ac turpis egestas maecenas pharetra convallis posuere. Et ultrices neque ornare aenean euismod. Suscipit tellus mauris a diam maecenas sed enim. Potenti nullam ac tortor vitae purus faucibus ornare. Morbi tristique senectus et netus et malesuada. Morbi tristique senectus et netus et malesuada. Tellus pellentesque eu tincidunt tortor aliquam. Sit amet purus gravida quis blandit. Nec feugiat in fermentum posuere urna. Vel orci porta non pulvinar neque laoreet suspendisse interdum. Ultricies tristique nulla aliquet enim tortor at auctor urna. Orci sagittis eu volutpat odio facilisis mauris sit amet.

Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Hac habitasse platea dictumst vestibulum rhoncus est pellentesque. Amet dictum sit amet justo donec enim diam vulputate ut. Neque convallis a cras semper auctor neque vitae. Elit at imperdiet dui accumsan. Nisl condimentum id venenatis a condimentum vitae sapien pellentesque. Imperdiet massa tincidunt nunc pulvinar sapien et ligula. Malesuada fames ac turpis egestas maecenas pharetra convallis posuere. Et ultrices neque ornare aenean euismod. Suscipit tellus mauris a diam maecenas sed enim. Potenti nullam ac tortor vitae purus faucibus ornare. Morbi tristique senectus et netus et malesuada. Morbi tristique senectus et netus et malesuada. Tellus pellentesque eu tincidunt tortor aliquam. Sit amet purus gravida quis blandit. Nec feugiat in fermentum posuere urna. Vel orci porta non pulvinar neque laoreet suspendisse interdum. Ultricies tristique nulla aliquet enim tortor at auctor urna. Orci sagittis eu volutpat odio facilisis mauris sit amet.

Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Hac habitasse platea dictumst vestibulum rhoncus est pellentesque. Amet dictum sit amet justo donec enim diam vulputate ut. Neque convallis a cras semper auctor neque vitae. Elit at imperdiet dui accumsan. Nisl condimentum id venenatis a condimentum vitae sapien pellentesque. Imperdiet massa tincidunt nunc pulvinar sapien et ligula. Malesuada fames ac turpis egestas maecenas pharetra convallis posuere. Et ultrices neque ornare aenean euismod. Suscipit tellus mauris a diam maecenas sed enim. Potenti nullam ac tortor vitae purus faucibus ornare. Morbi tristique senectus et netus et malesuada. Morbi tristique senectus et netus et malesuada. Tellus pellentesque eu tincidunt tortor aliquam. Sit amet purus gravida quis blandit. Nec feugiat in fermentum posuere urna. Vel orci porta non pulvinar neque laoreet suspendisse interdum. Ultricies tristique nulla aliquet enim tortor at auctor urna. Orci sagittis eu volutpat odio facilisis mauris sit amet.

Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

15 More Pages to Come in This Document. Get access to the complete answer.

MyAssignmenthelp.com is one of the leading urgent assignment help providers in the USA. We have earned our reputation as best assignment help in multiple countries including the USA. We have designed unique fastest delivery options, which assist us to deliver immediate assignment assistance. Our teams of highly skilled qualified writers are capable of delivering fast assistances. We provide online assignment help to a wide range subjects so that whenever students face the urgent need of assignment help, they can hire our assistance within a short period.

More MBA631 MBA631 Digital Marketing and Communication: Questions & Answers

Q
icon

We aren't endorsed by this University

MBA 6150 Working Across Cultures

Questions: Students are asked to keep a learning journal during the semester to be assessed. The journal should not exceed 2,500 words. The journal should document your learning and reflections about this unit (at the strategic, functional and operational levels) from both a local and internation ...

View Answer
Q
icon

We aren't endorsed by this University

Human Rights Council

1 Myanmar: Key Challenges to Development Introduction Myanmar, previously known as Burma, is a lower -middle income economy with population of 53 million and a GNI per capita of 1,210 USD (World Bank, 2017) . After a 1962 coup d‘état displaced its parliam ...

View Answer
Q
icon

We aren't endorsed by this University

CS212 Communicating Professionalism

Keep in mind the concepts of effective communication in teams as you review the scenario and prepare your audio response and script. What is a script, and how do I write one? Professional audio recordings require attention to aspects of verbal communication such as vocal tone, variety, pitch, articu ...

View Answer
Q
icon

We aren't endorsed by this University

ENGT5115 Sustainable Development

Assignment A: Energy in Sustainable Development Goals In this module you will find that the world economy is on an unsustainable path and fundamental changes will be required to create sustainable pathways. In September 2015, the United Nations General Assembly has adopted the Sustainable Developme ...

View Answer

Content Removal Request

If you are the original writer of this content and no longer wish to have your work published on Myassignmenthelp.com then please raise the content removal request.

Choose Our Best Expert to Help You

icon

5% Cashback

On APP - grab it while it lasts!

Download app now (or) Scan the QR code

*Offer eligible for first 3 orders ordered through app!

screener
ribbon
callback request mobile
Have any Query?