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MKT304 Strategic Marketing

Question

Answered

Questions:

Question 1:

Identification of activities across the marketing mix.

Question 2:

Understanding of the length of time for each action.

Question 3:

Estimates for budget and staff resources. Inclusion and discussion of marketing metrics.

Instructions:

Individually, you are required to develop an implementation schedule that identifies the activities, timeframes and resources required to achieve the objectives you identified in your strategic marketing plan. In developing this schedule, you must identify marketing metrics that you will use to measure the performance of the marketing plan, as well as identifying potential risks and likelihood of success. More specifically, the 5-page implementation schedule should include the following:

An overview of your strategy what do you want to achieve for your brand:

1. Identification of activities across the marketing mix.

2. Understanding of the length of time for each action.

3. Estimates for budget and staff resources.

4. Inclusion and discussion of marketing metrics. Discussion as to why these activities are required in the short-term.Assessment Information

Commonwealth Of Australia Copyright Regulations 1969:

This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material

in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Medium and long-term activities

Question 4:

Identification of activities across the marketing mix.

Question 5:

How to understand of the length of time for each action.

Question 6:

Estimate around budget and staff resources. Inclusion and discussion of marketing metrics. Discussion as to why these items cannot be achieved within the short-term.

Potential risks:

1. Exploration of potential risks to your marketing plan.

2. Identification of potential laws and regulations that require compliance.

3. Exploring options to avoid risk occurring.

Summary:

A succinct explanation of the implementation schedule. You are required to have at least 8 sources of information and reference these in accordance with Kaplan Harvard Referencing Style. These may include websites, government publications, industry reports, census data, journal articles, and newspaper articles. These references should be presented as a reference list at the end of your presentation.

MKT304 Strategic Marketing

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