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MKMR303 Marketing Research

Question

Answered

Task:

1. Identify  market  research  problems and  develop  market  research plans  to  facilitate  an understanding of marketing research both     theoretically and practically.    
 
2. Undertake a basic marketing research project.  
 
3. Design  a  research process and information  collection   methods  using  an  accepted  scientific  market research  approach.    
 
4. Utilise  basic qualitative and quantitative data  analysis methods  to analyse data  and obtain insights for the solution of  marketing  research  problems.  
 
5. Apply the  scientific marketing  research  process within  a  given market research context.

6. Transform research  insights  into meaningful  managerial recommendations and strategies.

7.  Communicate (oral  and  written)  research findings

Assessment Description Research Proposal And  Methodology

Student will prepare and submit  a detailed marketing  research  proposal including its  methodology. The  subject  of  the proposal will be    an  applied marketing  research  question  of  the  students’  choice (subject  to  approval  by  the    lecturer). This assessment  is individual    for  project course.
   
The detailed proposal  will  have  a  maximum  length  of  2,000 words  and  will  include  a  discussion  of  the background information and research problem, a  suggested research methodology, and  proposed  data analysis.            
 
Please  see  Academic Learning skills  staff  for assistance  with his, or  any assignment. They can help you with understanding the task, draft checking, structure, referencing  and other assignment-related matters.    
 
Research Proposal Format  
 
The following format  for the  research proposal  is  recommended:    
 
Cover page    
 
Table of  Contents            
 
Introduction:  A  statement  of  the  marketing problems.        
 
Background: Information from online sources that show you understand the marketing problem and issues to be addressed.        
 
Research objectives/hypotheses: The nature and scope of the research: purpose of  the proposed research is to be clearly specified. The  objectives are  to  be  accomplishable within  the  scope of  the  proposed research.
   
Minimum of  five  objectives. Formulation of  relevant  hypotheses for  each objective. Methodology: research design & data collection.  

MKMR303 Marketing Research

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MN3326k Global Marketing

Critically assess the concept of ‘Glocalization’ and discuss how it relates to the ‘standardization-adaptation debate’ that prevails in Marketing literature. Based on your literature review, analyse, compare and discuss the extent to which two companies of your choice use a & ...

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MKTG7060 Applied Market Research

Task: Literature review 1.1 Introduction As per Snyder (2019), literature review supports the study to address all the issues of study while understanding previous or existing researches on the research matter. It also helps in resolving the research questions. This section aims to examine the ...

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MKTG8001 Principles of International Marketing

Questions: Sustainable marketing principles – how has the plan been guided by sustainable marketing principles? I.e. customer-oriented marketing, customer-value marketing, innovative marketing, sense-of-mission marketing, and societal marketing. Question 1: Ethical issues faced by the compa ...

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Analysis of Lululemon Athletica

0 INTERNATIONAL MARKETING Internatio na l Marketing of Lulule mo n Athletica Name of the Student: Name of the University: Author’s Note 1 INTERNATIONAL MARKETING Table of Contents Reco mme ndatio n to marke t the p rod ucts better ........... ...

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