Answer: Introduction The aim of the report is to develop the relevant service marketing analysis tools with the theories and concepts related to the real work business case. The company that has been selected for the analysis is Park Hyatt Sydney. The company is a service brand who offers the service related to the accommodation facility and the other services. Service marketing is a concept that is based on the recognition of the uniquen...Read More >>
Answer: The service offering diagram This diagram is made in service marketing to show the services and their various types being offered by a product or service company. According to Lusch and Vargo (2014), the service has three kinds of classification, depending on their importance and level of need: Core: The actual product which cannot be touched or felt Augmented: The add-on aesthetic value to the product or service, which again is ...Read More >>
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