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BUS5SMM Sustainable Management and Marketing

Question

Answered

Management Case Research and Analysis Purpose:

Women entrepreneurs play a significant role in contributing to the growth of the global and local economy. They are a significant part of the global expedition for sustained economic development and social progress. Indian born American businesswoman, Indra Krishnamurthy Nooyi was the Chairperson and Chief Executive Officer (CEO) of PepsiCo, one of the world’s leading food and beverage companies. On August 14, 2006, Nooyi was named the successor to Steven Reinemund as chief executive officer of the company effective October 1, 2006. Nooyi joined PepsiCo in 1994 and was named the president and CFO in 2001.

Nooyi has directed the company’s global strategy for more than a decade and led PepsiCo’s restructuring, including the 1997 divestiture of its restaurants into Tricon, now known as Yum! Brands. Nooyi also took the lead in the acquisition of Tropicana in 1998, and merger with Quaker Oats Company, which also brought Gatorade to PepsiCo. In 2007 she became the fifth CEO in PepsiCo’s 44 years history. Nooyi’s key contributions include promoting and supporting socially responsible business practices, including taking on one of the planet’s most pressing problems, climate change. Her commitment to global citizenship is evidenced by her multiyear growth strategy, ‘Performance with Purpose’. (Ray and Ray, 2011; P: 6).

Instructions:

Dear students for this assignment please watch the video and browse the details about PepsiCo https://www.pepsico.com/sustainability/performance-with-purpose to understand the concept of 'performance with purpose' Students must not contact the organisation directly.

The case must be based on material available in the public domain.

Tasks:

1. How will you use the leadership theories to analysis the importance of sustainable decisions as ‘Performance with Purpose’.?

2. Using ‘Performance with Purpose’ as a case critique the management decisions of any three Fast-Moving Consumer Goods (FMCG) companies which are using sustainable positioning as a greenwash strategy.

3. Describe the examples of social impacts created in the three FMCG companies.

4. Provide some short-term and long-term management recommendations for these companies.

BUS5SMM Sustainable Management and Marketing

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PSAC4049 Professional Skills for Accountants

Task 1 (500 words)Scientific management theory is the application of industrial engineering principles to create a system where waste is avoided, the process and method of production is improved, and goods are fairly distributed.Fayol's management theory covers concepts in a broad way, so almost any ...

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MGT502 Business Communication

Task: Learning Outcomes This assessment addresses the following Subject Learning Outcomes:   a) Apply research, academic and communication skills appropriate to the level of study and observe academic referencing requirementsb) Critically analyse texts and/or multimedia material in both a ...

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MG5592 Entrepreneurship

Question: Description of the Assessment The essay should provide the state-of-the-art of the literature on one of the above topics, based on relevant academic journal articles. Students should identify and analyse all relevant articles for the topic chosen in a minimum of 2 ABS listed journals f ...

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Business Developing Countries

Research topic: The income threshold before car ownership in developed and developing countries.Research question:(1)    Gdp/capita coorelation with car ownwrship (2)    Apart from income what are the factors affecting car ownership.(3)    Government spen ...

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