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THS3DMM Destination Marketing And Management

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‘A growing literature examines this intermingling of destination and film images and its influence on the tourist. Of particular interest is what it is about specific films which appeals to tourists and attracts them to a destination’

(Frost, W. (2010) ‘Life-Changing Experiences: Film and Tourists in the Australian Outback’, Annals of Tourism Research, 37 (3): p. 708).

How do films and television potentially shape the images of destinations that tourists hold? Illustrate your answer with a film tourism case study based on an article from a tourism research journal.

Assessment Instructions

  • Your report must be substantially based on a film tourism case study from a tourism research journal. That journal should have the word Tourism or Destination in its title. Do not use journals from other areas such as film or cultural studies.
  • The choice of example is up to you. Making an informed choice is part of the assessment process and require you to demonstrate skills in research. Lecturing and tutoring staff will not provide examples, nor will they approve your choice.

THS3DMM Destination Marketing And Management

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v Table of Contents: include a list of divisions of the report with page references. v Introduction Ø Background – brief overview of problem being solved, purpose of report Ø Research Process: provide a brief description of the research process. &nbs ...

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Write advertising plans which include targeting, brand/product positioning, media, creative and researchstrategies which will assist them both to obtain and hold employment in the field of advertising;Recommend measures of evaluating advertising effectiveness;Apply the standard advertising ind ...

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Marketing Mix : Pricing – markups, break-even analysis. IMC – media, reach, exposures, promotions, advertising content, timeline & cost. Product – adaptations? Packaging? Channels & Channel members. How are you shipping the product there? What will that cost? What about onc ...

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