The tourism, hospitality and event industries encompass a wide range of organisations that operate to meet the needs of consumers in a variety of different ways. While tourism, hospitality and events can be heavily competitive, organisations from industry segments such as airlines, hotels, restaurants & bars, event organisers, cruise providers and tour operators rarely work in isolation, relying on each other to offer quality products and experiences to consumers. In addition, to operate successfully in the future, organisations within tourism, hospitality and events need to keep abreast of consumer profiles & demand, economic fluctuations and environmental concerns, adapting their products & services in response to any changes.
This assessment will allow students to gain an appreciation of the range and scope of organisations within the tourism, hospitality & events industry, as well as how these sectors interact to support each other. Students will also consider external forces that impact on organisations and consider strategies that organisations devise to react to changes in the marketplace.
Students are required to write a report in which they investigate the relationship between organisations within the tourism, hospitality and events industries. Students should select one (1) tourism, hospitality or events organisation that currently operates within Australia. The chosen organisation should not operate within the government sector or have been previously researched in a different class. Student must confirm the suitability of the chosen organisation with their lecturer. Within the report, students should:
- Provide a brief overview of the history and current operations of the chosen organisation.
- Outline at least two practical examples of how the chosen organisation interacts with other organisations within the hospitality, tourism and events industries.
- Describe one (1) socio-cultural, one (1) environmental & one (1) economic trend and briefly explain the impact that these trends have had on the operations of the chosen organisation and/or the tourism, hospitality & events industries in general.
- Outline at least two (2) strategies that the organisation has implemented to address the trends highlighted above.