Utilisation of Existing Science

Acknowledgement I acknowledge the Wadjuk Noongar people as the traditional custodians of the land on which Curtin University's Bentley Campus sits, and would like to pay respects to elders past and present Dr Paull Weber 1 MANAGING IP THE CURTIN CASES DR PAULL WEBER. MANAGING INTELLECTUAL PROPERTY: CASES @ CURTIN Stay Focused! If you keep focused you will meet deadlines. Social media in class is not welcome! Attend 100% attendance at key events (guests) .= as a minimum. 100% attendance at rest OR please advise absence with 24hrs notice Explore Tangents Be comfortable exploring the unplanned. Speak UP! If you don’t like it-say so . If you don’t understand it say so. page 3 Figure 1.9 The innovation circle with interconnected cycles Source: Berkhout et al . (2010). 4 Research and Invent Build and Refine Understand Buyers Serve and Delight Orchestrate & Create/Capture Value via Business Model (Entrepreneurial Self Efficacy) 5 Appropriability: The Holly Grail of IP Value Creation • Appropriability : The degree to which a firm is able to capture the rents (benefits) from its innovation. • Appropriability is determined by how easily or quickly competitors can copy the innovation. • Some innovations are inherently difficult to copy (tacit, socially complex, etc.) • Firms may also attempt to protect innovations through patents, trademarks, registered designs, copyrights or trade secrets • The higher the appropriability of an innovation, the higher the potential rents from the innovation and therefore the greater the impetus to protect. (Schilling 2010, Trott 2012) EXAMINING THE IP IN THE VIGNETTES I GUARANTEE IP UNDERSTANDING WILL FEATURE IN YOUR ASSESSMENTS! 6 The discussion on IP in the cases allows me to share some observations of IP registered (or not) as indicators of strategic intentions for EACH vignette. The story as told by me is detailed yet necessarily incomplete and therefore it is just a starting point. You really need to consider the gaps in my narrative and investigate/elaborate the RECENT and FULL range of IP in focal cases/vignettes to demonstare understanding of the full and current picture for your own assessment purposes. Think of this ppt set as a cherry pick of ideas to illuminate the complexity of IP strategy...and in the end Appropriability enhancement Sensear Patents 7 Sensear Patents 8 Sensear Patents 9 Sensear Trade Marks 10 Only registered in ONE class of 45? What does this say about intentions to enter for example the fast food or intercoms segments? Trade Secrets (Remember what Justin miller said about the secret of success, a win win on day company was formed... 11 Algorithm Part 2 Algorithm Part 4 Algorithm Part 1 Algorithm Part 3 page 12 NuHeara AusPat Database search (via IP Australia) Patents Nuheara (using International ( Wipo ) too lPatentscope ) 13 page 14 Patent Family: Configuring a hearing device page 15 Patent Family : Audio Accessory page 16 Australian TMs ( nuheara related) , great indicator of strategy! Scanalyse Patents 17 18 Scanalyse (New Standard Patent) Is this a “blocking” strategy, or “evergreening” or a “patent thicket”, or not? Scanalyse : Partial Patent Acceptance 19 Scanalyse Innovation Patent (8 year duration) 20 Trademark Millmapper (since 2007..yeh sure…!) 21 E-Pat Patent- Filed 22 23 2 New Patents in 2019…2015 first patent accepted but not finalised 24 Trade Marks “ PainChek ” Nothing for ePat Logo (that I could see, in 2017 Feb). 25 Class 9: scientific survey/photo recording and software apps. Class 10: Medical apparatus Class 42: Scientific services-analysis and software support. 26 27 strategy Trade Marks 28 Does OUTOTEC care? MillMapper ™ TM™ or R® ? 29 30 R = REGISTERED Trade Secrets & Copyright 31 • OUTOTEC bought tacit knowledge of circa 30 employees, Employees signed NDAs • Deal secured Peter Clarke for 12 months • Service innovation was a form of trade secret, turning tacit into explicit via innovation patent = $$$$ • Was this buy-out the expected outcome-evidence (the patent strategy) • Question: Can the wear reports be claimed as copyright, by whom? • Question: Does Outotec benefit from widely promoting the system, or is there a somewhat perverse logic for their liner replacement value chain business model? HiSeis 32 HI Seis Trade Marks 33 “ With our intimate knowledge of the capabilities and limitations of seismic imaging and a holistic approach to the image production process we can deliver a previously unattainable result to your organisation. HiSeis applies a unique combination of novel data acquisition equipment, innovative data processing algorithms and proprietary know how in seismic survey design and interpretation. We are able to deliver results in complex geological environments where conventional seismic has previously been an expensive waste of time .” http://www.hiseis.com.au/about-us HiSeis Trade Secrets (deep absorptive capacity) 34 www.miningnewspremium.net//storyviewprint.asp Absorptive capacity ? HiSeis Trade Secrets & Copyright 35 Business News Network Graph (personal brands-networks) 36 Commercial Value in recognised Brand, so TM registration occurred. 37 Icetana Patents (look harder!) 38 Icetana Patents 39 Icetana Patents 40 41 Incorporating researcher copyright WITHIN the Patent 42 Trade Marks 43 44 iCetana/Deakin R&D collaborators or competitors? 45 Trade Marks 46 Trade Secrets & Copyright 47 Tacit knowledge of the previous CEO of IMPCA Prof. Venkatesh ? On the website for Icetana they focus very much on the capabilities of scientists associated with the project: “ICetana collaborates with Prof. Svetha Venkatesh and her research teams located at Deakin University’s Centre for Pattern Recognition and Data Analytics ( PRaDA )… Professor Venkatesh and her team are highly regarded internationally as industry leaders in the areas of computer vision and large data set pattern recognition. Her team researched the mathematical techniques and designed the innovative technology for “anomaly detection in large data-sets” for which there are patents pending. That would seem less likely to be of any value to THIS project given that she has now moved to a different university HOWEVER>>>>WOULD IMPCA OR DTI SUE iCETANA for IP BREACH ? Neuromonics 48 Neuromonics Patents 49 Patenting a Process 50 Trade Mark Neuromonics 51 Trademarks are in USA, not Aust ! 52 Trade Secrets & Copyright 53 www.audiologyonline.com/ask-the-experts/do-i-get-started-offering-12762 B2B Renergi Patent ‘Success’ 16/3/2018! 54 55 No TM (check images too?) 56 Image search =2000 possible, closest match = different class…no issues, or are there? 57 page 58 Discussion Point: Who would you contact to understand this story? https://www.smartcompany.com.au/startupsmart/ne ws/why-icetana-chief-chris-farquhar-raised-8- million-for-a-company-thats-been-profitable-for- years/