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MKTG2004 Integrated Marketing Communications

Question

Answered

Questions:

Intoduction

Write half a page.

Excellent exposition of the history of the organisation and product category. The introduction succinctly communicates the business case sharply, including many related issues. Evidence that the team has prioritised these issue

Campign objective

Write half a page.

Objectives clearly spelt out with a sharp and precise articulation of the assumptions and rationale for adopting these objectives. Evidence or research suggestions to show how these objectives can be measured.

Consumer insight

Write one and a half pages.

Excellent marketing research and competitive analyses.  Evidence that research yields in-depth consumer insights. Evidence that the team then use these insights to come up with one key insight and then logically and convincingly suggest a positioning for the brand and the creative idea.

Creative idea and intergration

Write three pages.

Excellent justification why this particular brand name, logo, slogan and creative concept were created. The justification shows some logic that these creative elements are

(i) consistent with the desired positioning,

(ii) easy to decode

(iii) can create contagion or connection with the selected media and

(iv) reinforce each other. Clear, succinct and convincing argument.

MKTG2004 Integrated Marketing Communications

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MKT 302 strategic global marketing

During the Covid-19 pandemic we have seen that the affected countries shut down or lockdown their countries to contain the spread of the disease which is a step backward in globalization. Critically analyze the pros and cons of globalization. Provide examples to support your analysis ...

View Answer
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BMA331 Marketing Research

Task 1. Brief introduction about the organization and their current performance in the FMCG segment. 2. Researching the market and check what other companies out there are in the fast-moving consumer goods group, that Arnott’s group (which is owned by KKR) may be interested in buying.Try a ...

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MKT103 Marketing

This assignment builds on the secondassessment.You are now required to thoroughly analysethe marketingenvironmentof the brand(focusing on corporate brand, i.e. the company producing/owning the brand)that you analysed in Assessment 2, including the external macroenvironment andinternal environment.Fr ...

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MKW3444 International Marketing

This assignment is designed to enable students to meet the following unit learning outcomesLO2Develop, analyze, justify and evaluate market entry and longer-term foreign marketing operation plans for a chosen market. LO4Identify and evaluate how a range of specialized, localized,and specific issues ...

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