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MMBA8045 Economic Context of Management

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Task

Choose either your own or a large (non-internet based) company. Imagine you are a Seniorn Manager in that company. Your task is to write a strategy memo to the Board of 3,000 words (+/- 10 per cent maximum) that outlines the priorities for your company using an economic perspective.
 
Your memo needs to comprehensively cover the following:
The degree of competition the company is currently facing (from both domestic and abroad sources) and your expectations for future competitive trends.
 
How well you feel your chosen company is responding to this competition and suggest relevant areas for improvement (eg, how the firm sets its output prices, identifies and markets its product differentiation, adapts its production technology to minimise costs, secures the labour talent it needs, etc).
 
A discussion of any significant market failures/asymmetric information faced within your company’s industry and how these are likely to evolve (if relevant).
 
How your company has/is building resilience in the face of the current difficult economic and financial conditions and recommendations for improvements.
 
Your assessment will be evaluated using the Criteria 1 through 4 in the attached marking rubric.
You are expected to use economic language and the economic perspective we have learned in class to discuss these managerial and strategic issues. 

MMBA8045 Economic Context of Management

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Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

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Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

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Task #1) Download and/or analyze each of the following recommended sourcesTask #2) Using any source, perform a desk research on each of the following topics: Bicycle ridership (Canada, USA, worldwide) Bicycle helmet usage and market (Canada, USA, worldwide) Bicycle helmet manufacturers/brands (Canad ...

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