Task:

Unit description

In this unit, students will gain knowledge and experience in the use of qualitative and quantitative data analysis methods; and develop an appreciation of strengths and weaknesses associated with mixed and multi-method research philosophies and applications. The unit includes the development of a research project, which is practicerelevant. Students will be expected to undertake data analysis and present project outcomes in order to complete their research project. 

Aims of the unit

The broad aims of this unit are to:

• Provide an overview of the qualitative, quantitative and mixed methods approaches appropriate for research in business disciplines

• Provide an opportunity to gain practical experience in planning, conducting and communicating a research project

To achieve the unit learning outcomes, students will complete a trimester-long research project, which is practice-relevant and explores the mixing of qualitative and quantitative research techniques.

Learning outcomes for the unit

On successful completion of the unit you should be able to:

• LO1: Describe the main features and design options for mono-method, multi-method and mixed methods research designs

• LO2: Synthesise and critically evaluate peer-reviewed literature relating to a relevant topic

• LO3: Identify and critically assess various qualitative and quantitative research methods applied in business research

• LO4: Generate a practical research project addressing a relevant business-related problem

• LO5: Explain and apply basic qualitative and quantitative data analysis techniques

• LO6: Identify and apply the principles of ethical business research

• LO7: Demonstrate a capacity to work collaboratively with team members including communication, project and time management skills 

L08: Demonstrate communication skills for presenting clear and coherent expositions of knowledge, ideas and evidence, both orally and in writing.

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