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MKTG3002 Digital and Social Media Marketing

Question

Answered

Task:

Assignment purpose

The purpose of this assignment is to provide you with an opportunity to reflect on the practical and theoretical understanding of networks and social media campaigning you have gained this semester.

Guidelines for Reflective Essay

What are the costs and benefits of social media for organisations? Make sure to be clear about the type of organisations you are referring to (e.g. firm, government, NGO, etc).

Which specific organisation, or type of organisation, do you consider to be particularly adept at social media campaigning and/or branding? Why?

Question:

Which social media analytical tool did you find most useful (define what you mean by 'useful')? Why?
 
Based on your theoretical understanding of the literature and your seminar work, which stage of a social media campaign is most important for the campaign to be successful (define what you mean by 'success')? Why?
 
Your essay should draw on the unit readings where relevant, as well as other relevant research. In concluding your essay, you should provide your own final evaluation and justification for this evaluation. There is no ‘right’ or ‘expected’ answer for the essay. What is expected is a well-researched, professionally presented, fully referenced, well-structured argument.

How to Do Well in this Assignment in Four Easy Steps

Read guidelines carefully. If you are asked to write in double space with size Times New Roman font, write in double space with size Times New Roman font; if you are told that you must address the bonus questions, address the bonus questions; and so on.
 
Start this assignment before week. Choose your topic and collect relevant examples as you read and play with tools. Do not wait until week to begin. It will be too late.
 
Avoid making too many unsupported, general, vague statements: illustrate your arguments with precise and referenced examples from unit readings. You can also refer to examples from actual campaigns, but be sure to provide links and sources.

Do not plagiarise: when you use citations from authors, reference them. Make sure you understand the difference between peer-reviewed and non-peer reviewed literature. You should use a minimum of 5 peer-reviewed references (including two from the unit reading list) in APA or Harvard format.

MKTG3002 Digital and Social Media Marketing

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Brand Segmentation and Positioning Analysis

Assessment Title : Brand Segmentation and Positioning Analysis Report Purpose and Description: Purpose : The purpose of this assignment is to assess through research students’ capacity to provide an informed segmentation and positioning analysis of a contemporary consumer b ...

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Segmentation Analysis of Apple

Running Head: SEGMENTATION ANALYSIS OF APPLE . Segmentation Analysis of Apple Name of the student: Name of the university: Author Note: 1 SEGMENTATION ANALYSIS OF APPLE . Market segmentation is referred to the technique by which brands or organisations try to reach t ...

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Market Overview Gathering

Business Name] Marketing Plan [YEAR] The Market Overview Gathering information and identifying the key characteristics of your target market will help you to find the most effective way to reach your target customers. The Market Overview should provide an analysis of the market in which your busines ...

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MKT230-market research

Marking Guide (as at 17 th March 2020) TUTOR NAME TUTORIAL TIME/DAY STUDENT NAME STUDENT ID ATTRIBUTION OF WORK Assessment Component/Criteria Marking Scale Marks PRESENTATION     1. Articulation/Delivery Disorganised, unclear  and unstructured  delivery   Somewhat disorganised,  ...

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