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MKTG3040 Services Marketing

Question

Answered

Task

Your task in this assessment is to present a business report to the owner/manager of a service that you visited to give feedback on the service standard that is provided to the target market.
 
A. Your first step is to decide on the service provider where you have consumed a service product. You are to choose one experience that you have had in 2021 as a consumer of a service to analyse for this assessment task. Please describe the service provider as well as its target market.
 
B. Secondly, you are to critically examine how well the service operation uses the following two of the 7Ps of marketing for its target market: Promotion and People.
 
C. Lastly, you are to make two recommendations for the service you are examining. The first should be focused on how either its Promotion or People can be improved, and the second should be about the most possible service failure that could occur to the service provider, and a creative service recovery strategy to address the failure.

Questions

1: What is the required structure for this assessment? Do I need to include a Conclusion section?
 
2: Do the title page, executive summary, and table of contents count towards the total word count?
 
3: May I use in Assessment 3 the same service provider I've worked on for Assessment 2?
 
4: Should I use in Assessment 3 a service provider that offers high-contact or low-contact services?
 
5: Should I use in Assessment 3 a service provider that offers high-quality or low-quality services?
 
6: What would be a good approach to completing the service performance analysis?
 
7: I am a bit stuck as to what I have to write in the introduction of the assessment. Do I need to state my service experience? Or do I need to state what is going to be covered in the business report?
 
8: Could you please help me understand how I should complete the “2. Description of the service provider and its target market” section?

MKTG3040 Services Marketing

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Task Individually you are required to choose a service brand that you have recently transacted with.  Assessment Description The purpose of this individual scenario analysis is to develop students’ skills in applying relevant service marketing analysis tools. This will enable students ...

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Task: Individually, you are required to create a slide deck that brings out the traditional marketing mix elements for a product of your choosing. Assessment Description The purpose of this individual assessment is to develop your skills in using the relevant marketing analysis tools related to t ...

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Task Evaluation and application of the communication model Evaluate an IMC campaign for an Australian organisation you either work for or one for which you would like to work.   The report should be a critique and application of the communication model (see Chapter 5 of Belch et al, (20 ...

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Following the template provided below, fill in the key dimensions of a brand that you create for all of the elements listed. This assignment is intended to be creative, allowing you to create any brand you want in any category you want -- maybe even the brand of your dreams. Some students in the pas ...

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