Your case study should display the ability to blend the theoretical concepts and frameworks introduced in the course with the ‘real world’ data and knowledge gained from your chosen company. Your case study should provide a holistic picture of your company and its approach to innovation by giving insight into the innovation-based processes/activities of your company. As an aid to constructing your case study, think about the following:
Q1 It should be critical in orientation i.e. can you choose appropriate concepts and frameworks to apply to your company? Have you highlighted the most significant aspects of innovation in your company? Are you able to make recommendations for improvement based on your analysis of the company?
Q2 How does your company create innovation and where does this fit in terms of overall corporate strategy?
Q3 How does your company manage innovation internally (and externally)?
Q4 How does your company appropriate and exploit innovation?
Q5 What role does innovation play in your company's business model?
Q6 What are the key innovation processes and how are they managed?
Q7 What is the strategy to source, capture and exploit innovation?
Q8 How does what you find in your company relate to theoretical concepts/frameworks?
Q9 What can your company do better in terms of innovation?
Q10 How can innovation be improved in your company?
Q11 Where does innovation take place
Q12 What are the key innovation processes and how are they managed?
Q13 What is the strategy to source, capture and exploit innovation?
Q14 How does what you find in your company relate to theoretical concepts/frameworks?
Q15 What can your company do better in terms of innovation?
Introduction
Brief introduction giving a quick profile of your chosen company
Say why you have chosen this particular company
Say if you are choosing to apply the business model canvas to the company as a whole or whether you are focusing on a specific division or area
Graphic: Business model canvas
Below your introduction place a saved graphic of your completed business model for your company
Middle section
Spend about a third of your word count on explaining the business model that you have constructed
Spend most of the remaining word count explaining how and where innovation fits in
