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BUSM4739 Marketing For Managers

Question

Answered

Task:

Overview

You are required to demonstrate your understanding and showcase superior application of major concepts in Marketing Communications i.e. Push and Pull strategy, Content and Digital Marketing, the 5As Customer Path scenario and all other relevant concepts from the course. Remember to consider the current digital, local and global trends in marketing when proposing and justifying your strategy
 
The aim of this section is two-fold.
 
• Provide an analysis of which strategy that the Industry Partner is using by providing some examples or evidence to justify your analysis.

• Propose which strategy that is best for the Industry Partner to move forward. It is possible to propose both strategies where relevant

• Provide a comprehensive list of all the references used in this report using RMIT Harvard Referencing style. A minimum of eight (8) references is required in this assessment, which includes at least four (4) peer-reviewed articles, and four (4) other credible sources of information.

BUSM4739 Marketing For Managers

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The individual project provides you with an opportunity to use secondary data and available consumer behaviour literature to write a short report, which demonstrates how you can apply consumer behaviour knowledge to understand a brand’s success. Select a specific product category (i.e. a type ...

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Instructions: For this assignment you will need to browse the internet for the case of Icebreaker https://www.icebreaker.com/en-au/our-story/our-story.html Students must not contact the organisation directly. The case must be based on material available in the public domain. Tasks: 1. Describe the b ...

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“Using one of the companies/ products/ brands we have used in our Learning Activities, identify and explain the five core marketing concepts. Describe and discuss the marketing strategy employed for one customer segment. This includes profiling one segment as a target market and each of the ma ...

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Task: Choose one brand from this list as the subject of your marketing plan. Assume the role of marketing manager/consultant for the product/brand and your job is to construct a basic marketing plan to grow the brand. When considering your growth strategy, please refer to the Ansoff Matrix, choose ...

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