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MKT600 Marketing Plan

Question

Answered

Task:

Learning Outcomes

This assessment addresses the following subject learning outcomes:
 
a) Critically evaluate underpinning marketing theories and principles and appropriate research process to collect, store and use of data to generate customer insights;
 
b) Critically evaluate customer needs to create value for customers by deploying the resources of the organisation in best possible ways;

c) Critically evaluate the impact of an organisation’s marketing mix strategies on its stakeholders.
 
Objectives:
• To enhance a clear understanding of the importance of marketing in modern business practices;
•To develop a succinct understanding about marketing theories and their application in devising marketing strategies;
•To critically analyse all relevant factors affecting the exchange process;
•To enable developing insightful marketing strategies for a business.

MKT600 Marketing Plan

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