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BSBMKG501 Identify and Evaluate Marketing Opportunities

Question

Answered

Question:

Assessment overview

The objective of this assessment is to assess your knowledge and performance as would be required to evaluate marketing opportunities, risk analysis and conduct a role play.

Instructions for this  assessment

This is a project-based assessment and will be assessing you on your knowledge and performance of the unit.

Part 1: Research marketing options

Using the information on Plan2go’s website, research and document the following:

Your answers to point’s ‘a to d’ can be in dot point and note format as these notes will form the basis for your Report in Task 2 your total answers should be between 500 – 800 words

  1. identify Plan2go’s current goals and capabilities

  2. research new markets for Plan2go and assess opportunities to enter, shape or influence each of those new markets, ensure you use some data to support these markets (for example you may have data which shows there is a current interest in domestic travel over international travel, that regional destinations are popular, that there is an increase in online bookings etc.

  3. examine entrepreneurial or innovative approaches and creative ideas for business potential

  4. identify four (4) potential marketing opportunities for Plan2go use the 4P’s Product, Price, Promotion and Place to assist you.

Evaluate the opportunities, you identified above, present your evaluation using the Plan2go

Part 2: Implementation Plan

You now need to implement your chosen marketing opportunity. You need to develop an Implementation Plan using the Plan2go Marketing Implementation Plan template below. Your plan should be between 700-1000 words.

  1. Describe the marketing opportunity objective.
  2. Review the current operations of Plan2go to determine what changes are required to implement the opportunity identified.
  3. Explain how you will maintain quality service to existing customers, while increasing or diversifying your customer base.
  4. Provide an estimate of the resources required to implement your opportunity.

BSBMKG501 Identify and Evaluate Marketing Opportunities

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Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

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