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Question:

After studying the HMC case, you are required to write a report containing critical analysis of the key issues, challenges, and opportunities related to the organisation's endeavour to capitalise on Data Analytics.

The following items are expected to be part of the report (this is an extract from the HMC Case):

Overall performance analytics:

1. How is HMC performing globally?
2. How are various HMC brands performing?
3. How are the various sales channels performing?
4. What are the most and least profitable models

Financial analytics:

1. What is the current contribution margin (CM) per model?
2. What is the average variable cost per model, and how has that changed over time?
3. Which model has the most variability in variable costs?
4. What is the current CM per channel?

Operations analytics:

1. What model options are the top and bottom sellers?
2. How many days are the various models on the lot prior to sale?

Forecast:

1. Sales Volume –Four quarters in advance (Hint: use Forecast option in Tableau)
2. Contribution Margin –Four quarters in advance (Hint: use Forecast option in Tableau)

Once you have prepared the analysis, Kevin would like you to prepare an interactive dashboard for each of the four areas described earlier. The client uses Tableau for data visualization and would like you to create the dashboards using that software. You have been given some guidelines for preparing the business report (see “HMC Guide.pdf in Canvas”). There are two additional requests:

• Kevin has specifically requested that you provide an infographic containing key findings of interest of your analysis of the HMC data. It is highly desirable that the infographic be created using Adobe Spark (but you can use other tool);
• Kevin has been informed there may potentially be an issue with the HMC data. Hence, he has specifically asked you to prepare a table with a list of issues (i.e., data discrepancies, missing values, data integrity issues) you encountered when reviewing the quality of the HMC dataset and what you have done with the issues prior to analyzing the data.

In your analysis of the case, please make sure you incorporate some of the following key issues, challenges, and opportunities:

• The competitive landscape and the strategic positioning of the organisation in the competitive landscape of its industry (appropriate to the context of the case study);
• The key challenges/barriers, opportunities and values for growth, further developments of products and services through/associated with the use of data (corporate and/or big data);
• The key challenges/barriers, opportunities, and further developments of strategy and management practices in the attempt to effectively capitalise on data (corporate and/or big data);
• Potential of strategic alliances in data acquisition, management, and use of data (corporate and/or big data);
• The strategic impacts on the organisation's endeavour and intent on analytics and the use of Big Data to its customers, partners, staff, business processes and/or activities, strategy, management processes/style, as well as its other constituents;
• Issues pertaining data quality, ethical issues, privacy, security, and data ownership;

INF20016 Big Data Management

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