MKT60011-Data Empowered Marketing

write a research brief on behalf of a company of their choosing, or in response to a provided case. In the process, students should provide: W rite an evaluation of potential types of data that may be used to address the research objectives. (700 words)  I have listed 2 research objectives: RO 1: To explore the factors that caused loss of market share in Uber Eats RO 2: To examine customer satisfaction levels and provide suggestions to help Uber Eats improve customer satisfaction  each of the objectives might use different data (internal data or external data for example) to gain insight or answers to these questions For example: How can UberEATS change/add aspects to improve satisfaction? What source data will you need for this research ? Internal data will be used as a company website, APP etc. (Please specify the benefits and drawbacks of use this data) External date: will be used as a survey (what kind of survey will be used? should use primary data or secondary date) Reference: Minimum 5 sources