Theory and Practice

Public Relations Theory and Practice W ORKSHEET 2 1. Which of Grunig’s four models best describes political communication during an election campaign? Why do you think so? (approx. 100 words) 2. What do you think are some of the benefits of public relations planning? (You can use dot points – 3 or 4 .) 3. a) What do we mean by ‘open’ and ‘closed’ organisations from a systems theory perspective ? How might you identify an open organisation (what might it be doing)? (approx. 50 words) b) Is it possible for any organisation to be completely closed? Why or why not? (approx. 50 words) 4. Think of two examples where elaborated likelihood theory has been put into practice in a public relations campaign. How has it been put into practice in your two examples? (Note: This question requires some additional, independent research.) (approx. 100 words) 5. What defines an active public? Think about two examples of active publics. What are/were they doing to be considered as ‘active’? (50 -100 words) 6. The committee of a suburban tennis club has become aware (through one of its committee members) that a telecommunications tower is to be built adjacent to the local sports complex , home to a number of different junior sports clubs . So far, t he re has been n o official announcement about the tower by the telecommunications company . From the tennis committee’s perspective , what kind of public would the local community be? What message/form of communication from the tennis club committee would move this public to the next level? (approx. 50 words) 7. The following report from The Guardian newspaper is an example of which PR theory? Give reasons for your answer. (approx. 50 words)