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MKG102 :consumer behavior in marketing strategy developmen

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MKG102 Consumer Behaviour ...

Question: Explain the meaning of consumer behaviour and its role in marketing strategy development. Apply the concept of the consumer decision-making model to provide insights into consumer buyi ...

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D

Potential Unethical Marketing ...

Torrens University Australia ® MKG102 Consumer Behaviour Ethics in Consumer Behaviour & Summary Torrens University Australia ® Learning objectives • To understand the meaning of mark ...

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D

Ethics in Consumer Behaviour ...

Torrens University Australia ® MKG102 Consumer Behaviour Ethics in Consumer Behaviour & Summary Torrens University Australia ® Learning objectives • To understand the meaning of mark ...

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D

Post Purchase Behaviour ...

ASSESSMENT BRIEF Subject Code and Title MKG102 - Consumer Behaviour Assessment Individual Case Analysis Report Individual/Group Individual Length 2500 words (+/- 10%) Learning Outcomes a) Explain the ...

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MKG102 Consumer Behaviour

Question: Explain the meaning of consumer behaviour and its role in marketing strategy development. Apply the concept of the consumer decision-making model to provide insights into consumer buying processes. Categorise the needs and wants of consumers and their underlying motivations Analyse the psychological processes affecting consumer behaviour. Identify social and cultural influences ...

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Potential Unethical Marketing Practices

Torrens University Australia ® MKG102 Consumer Behaviour Ethics in Consumer Behaviour & Summary Torrens University Australia ® Learning objectives • To understand the meaning of marketing ethics and social responsibility. • To learn about potential unethical marketing practices involving targeting especially vulnerable or unaware consumers. • To understand public ...

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Ethics in Consumer Behaviour

Torrens University Australia ® MKG102 Consumer Behaviour Ethics in Consumer Behaviour & Summary Torrens University Australia ® Learning objectives • To understand the meaning of marketing ethics and social responsibility. • To learn about potential unethical marketing practices involving targeting especially vulnerable or unaware consumers. • To understand public ...

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Post Purchase Behaviour

ASSESSMENT BRIEF Subject Code and Title MKG102 - Consumer Behaviour Assessment Individual Case Analysis Report Individual/Group Individual Length 2500 words (+/- 10%) Learning Outcomes a) Explain the meaning of consumer behaviour and its role in marketing strategy development. b) Apply the concept of the consumer decision-making model to provide insights into consumer buying processes. c) Categori ...

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