New

Learn smart - Learn online. Upto 88% off on courses for a limited time. View Courses

Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!
loader
Add File

Error goes here

Files Missing!

Please upload all relevant files for quick & complete assistance.

Guaranteed Higher Grade!

Stuck on Your Question?

Get 24x7 live help from our Top Tutors. All subjects covered.

loader
250 words

Error goes here

Files Missing!

Please upload all relevant files for quick & complete assistance.

Students Who Viewed This Also Studied

79 Pages
Means Ends Analysis

MMK266|Means endsanalysisguide|A/ProfJoshNewton 1MEANSENDS ANALYSISGUIDEBackgroundThebasicbuilding blocksofmeansends analysisareattributes, consequences, andvalues: Attributes areamarket offering™s ...

Course

MMK266

Subject

Marketing

University

Deakin Business School

Season

Fall

44 Pages
Interview Analysis

MMK266 | T2 2021 | Assignment 1 Guide 1 MK266 Consumer Behaviour Assignment 1 Interview Analysis Trimester 2, 20 21 DUE DATE AND TIME 8pm AEST on Friday 6 August 2021 via the CloudDea ...

Course

MMK266

Subject

Marketing

University

Deakin Business School

Season

Fall

11 Pages
The All-Dai

Deakin Creative Agency JOB NUMBER / PROJECT NAME: All -Dai DATE: T2 202 1 BRAND: Munjoi BRIEF : PRODUCT Describe the client™s product, including its main features . Munjoi is a shoe ...

Course

MMK266

Subject

Marketing

University

Deakin Business School

Season

Fall

50 Pages
Needing Fewer Shoes

Interview ee 1 Interviewee 1 identified two key distinctions: 4-in-1 shoe and plant -based materials Q: When we were speaking e arlier, you indicated that one of the key distinctions for t ...

Course

MMK266

Subject

Marketing

University

Deakin Business School

Season

Fall

MARK 2010 Marketing Analytics

Question

Answered

Task:

Task 1

Delicious Pty Ltd (“The Client”) plans to grow its brand in the confectionary category. In the confectionary category, there are six brands of chocolate that compete with each other, and Delicious Pty Ltd owns Brand D.

You have been given a data set of 2,000 shoppers (refer Data for Task 1), which reports for each shopper his/her purchases of a set of brands over one year.

To generate an informed report for The Client, your team need to:

1) Calculate the observed market share (%), penetration (%), and purchase frequency.

2) Describe the Double Jeopardy (DJ) Pattern and use tables and/or graphs to discuss whether the DJ Pattern is evident in this category?

3) Fit the Dirichlet Model to the observed measures to generate theoretical brand performance benchmarks and answer the following:

(a) Discuss the overall fit of the Dirichlet Model to the data.

(b) Define niche brands. Are there any niche brands in this category?

(c) Evaluate Brand D’s performance in this category.

(d) What marketing strategy would you recommend for The Client to increase the market share of Brand D?

In other words, should The Client focus on selling more to existing customers or attracting new and light customers?

[Use theories covered in your UniSA Marketing Analytics course as well as the results of data processing to support your recommendations]

Task 2 

To generate an informed report for BMW, your team need to:

(a) Calculate the partworths and covert the partworths to dollar values for a 4 door Beaut family sedan that is priced at $85,000. Comment on your results.

(b) Estimate the market shares (choice probabilities) for all eight alternatives.Comment on your results.

(c) Explain the limitations of conjoint analysis to estimate market shares.

(d) Re-estimate the market shares, given that in the current market there are only four alternatives (2, 4, 6, and 7)*

(e) Given that BMW are considering to add to this market, one of the remaining alternatives (1, 3, 5 or 8), determine which alternative is the best for BMW to add to the market by re-estimating the market shares after the addition of each new alternative.

(f) Based on the re-estimated market shares in part (e), provide informed recommendations to the best of your marketing knowledge about potential consumer trade-off based on attributes of the recommended new alternative.

In other words, should BMW:

(1) keep the current four alternatives and not introduce the new alternative

(2) introduce the new alternative to replace one of the existing alternatives

(3) introduce the new alternative in addition to the current four alternatives

MARK 2010 Marketing Analytics

Answer in Detail

Solved by qualified expert

Get Access to This Answer

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Hac habitasse platea dictumst vestibulum rhoncus est pellentesque. Amet dictum sit amet justo donec enim diam vulputate ut. Neque convallis a cras semper auctor neque vitae. Elit at imperdiet dui accumsan. Nisl condimentum id venenatis a condimentum vitae sapien pellentesque. Imperdiet massa tincidunt nunc pulvinar sapien et ligula. Malesuada fames ac turpis egestas maecenas pharetra convallis posuere. Et ultrices neque ornare aenean euismod. Suscipit tellus mauris a diam maecenas sed enim. Potenti nullam ac tortor vitae purus faucibus ornare. Morbi tristique senectus et netus et malesuada. Morbi tristique senectus et netus et malesuada. Tellus pellentesque eu tincidunt tortor aliquam. Sit amet purus gravida quis blandit. Nec feugiat in fermentum posuere urna. Vel orci porta non pulvinar neque laoreet suspendisse interdum. Ultricies tristique nulla aliquet enim tortor at auctor urna. Orci sagittis eu volutpat odio facilisis mauris sit amet.

Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Hac habitasse platea dictumst vestibulum rhoncus est pellentesque. Amet dictum sit amet justo donec enim diam vulputate ut. Neque convallis a cras semper auctor neque vitae. Elit at imperdiet dui accumsan. Nisl condimentum id venenatis a condimentum vitae sapien pellentesque. Imperdiet massa tincidunt nunc pulvinar sapien et ligula. Malesuada fames ac turpis egestas maecenas pharetra convallis posuere. Et ultrices neque ornare aenean euismod. Suscipit tellus mauris a diam maecenas sed enim. Potenti nullam ac tortor vitae purus faucibus ornare. Morbi tristique senectus et netus et malesuada. Morbi tristique senectus et netus et malesuada. Tellus pellentesque eu tincidunt tortor aliquam. Sit amet purus gravida quis blandit. Nec feugiat in fermentum posuere urna. Vel orci porta non pulvinar neque laoreet suspendisse interdum. Ultricies tristique nulla aliquet enim tortor at auctor urna. Orci sagittis eu volutpat odio facilisis mauris sit amet.

Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Hac habitasse platea dictumst vestibulum rhoncus est pellentesque. Amet dictum sit amet justo donec enim diam vulputate ut. Neque convallis a cras semper auctor neque vitae. Elit at imperdiet dui accumsan. Nisl condimentum id venenatis a condimentum vitae sapien pellentesque. Imperdiet massa tincidunt nunc pulvinar sapien et ligula. Malesuada fames ac turpis egestas maecenas pharetra convallis posuere. Et ultrices neque ornare aenean euismod. Suscipit tellus mauris a diam maecenas sed enim. Potenti nullam ac tortor vitae purus faucibus ornare. Morbi tristique senectus et netus et malesuada. Morbi tristique senectus et netus et malesuada. Tellus pellentesque eu tincidunt tortor aliquam. Sit amet purus gravida quis blandit. Nec feugiat in fermentum posuere urna. Vel orci porta non pulvinar neque laoreet suspendisse interdum. Ultricies tristique nulla aliquet enim tortor at auctor urna. Orci sagittis eu volutpat odio facilisis mauris sit amet.

Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

14 More Pages to Come in This Document. Get access to the complete answer.

Specially designed essay help services have made MyAssignmenthelp.com one of the most prolific proposal essay help providers. We have arrays of expert essay writers who successfully deliver essay help depending on broad ranges of subjects and topics. We provide nursing essay help, MBA essay help, English Essay writing help and law essay help to students from different fields of study. Broad ranges of essay writing services assist us to offer quality contents within a specific time limit.

More MARK 2010 Marketing Analytics: Questions & Answers

Q
icon

We aren't endorsed by this University

Means Ends Analysis

MMK266|Means endsanalysisguide|A/ProfJoshNewton 1MEANSENDS ANALYSISGUIDEBackgroundThebasicbuilding blocksofmeansends analysisareattributes, consequences, andvalues: Attributes areamarket offering™s featuresorcharacteristics,andtheycan beeither tangible (examples:colour,size,location)orintangible ( ...

View Answer
Q
icon

We aren't endorsed by this University

Interview Analysis

MMK266 | T2 2021 | Assignment 1 Guide 1 MK266 Consumer Behaviour Assignment 1 Interview Analysis Trimester 2, 20 21 DUE DATE AND TIME 8pm AEST on Friday 6 August 2021 via the CloudDeakin submission dropbox. Late penalties will be applied to assignments submitted after 11:59pm AES ...

View Answer
Q
icon

We aren't endorsed by this University

The All-Dai

Deakin Creative Agency JOB NUMBER / PROJECT NAME: All -Dai DATE: T2 202 1 BRAND: Munjoi BRIEF : PRODUCT Describe the client™s product, including its main features . Munjoi is a shoe manufacturer with a single signature line of shoes : the All -Dai. Figure 1. The All -Dai So ...

View Answer
Q
icon

We aren't endorsed by this University

Needing Fewer Shoes

Interview ee 1 Interviewee 1 identified two key distinctions: 4-in-1 shoe and plant -based materials Q: When we were speaking e arlier, you indicated that one of the key distinctions for the All -Dai is its 4 -in-1 shoe design . What significance do you attach to the fact that the All ...

View Answer

Content Removal Request

If you are the original writer of this content and no longer wish to have your work published on Myassignmenthelp.com then please raise the content removal request.

Choose Our Best Expert to Help You

icon

5% Cashback

On APP - grab it while it lasts!

Download app now (or) Scan the QR code

*Offer eligible for first 3 orders ordered through app!

screener
ribbon
callback request mobile
Have any Query?