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Consumer behavior is one of the key elements of the business organization. The development of every business organization is highly dependent on the identification of the consumer behavior. In this competitive era, it has become essential for every business organization to observe the behavior of the potential consumers to battle against the other rival companies. Consumer’s positive attitude helps the business organizations to e...
As an employee of a marketing agency, you have been asked to produce a report on one of the topics listed overleaf. In your report, you need to address three parts:
1) A relevant consumer behaviour concept or theory
2) A contemporary issue in consumer behaviour
3) Recommendations for consumers and/or businesses regarding this issue
You are to apply the consumer behaviour concept or theory to a contemporary...
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As an employee of a marketing agency, you have been asked to produce a report on one of the topics listed overleaf. In your report, you need to address three parts:1)A relevant consumer behaviour concept or theory 2)A contemporary issue in consumer behaviour3)Recommendations for consumers and/or businesses regarding this issueYou are to apply the consumer behaviour concept or theory to a contemporary issue in consumer behaviour. Based on your ana...
This assessment task contains two sections.
Section A: Problem-solving questions. Answer two of five questions
Section B: Case study questions. Answer both (two) questions
a. Identify and briefly describe a loyalty program that you are either a member of and/or feel is a good customer (Business to Consumer) loyalty program.
b. Identify and explain the learning theory which underpins this l...
Section A: Problem-solving questions
Answer any two of the following five questions.
You are the Brand Manager of a new yoghurt brand ‘Yo-Yum’ (please note: this is a fictional brand) that will compete with the market leader Yoplait. With reference to evoked sets and levels of decision-making, consumer involvement, perceived risk, and learning strategies provide some strategies and tactics that could be used by...
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