What marketing approach does Patagonia utilise? Justify your answer.
What type of value might consumers associate with Patagonia products? What are some examples of how Patagonia creates various types of value with consumers via building relationships?
Thinking about the target marketing process, how does Patagonia segment its target audience? Describe a profile of a typical Patagonia consumer.
Think about the macro- and microenvironmental factors that influence organisations. What types of trends has Patagonia observed in the macro- and/ or microlevel environments? How have these trends influenced Patagonia’s marketing strategy?
What other companies or industries may benefit or not benefit from utilising.
How do Australia’s supermarkets provide value for their customers?
Access Woolworths’ reports, Trolley Trends and Future of Fresh. Select one supermarket and prepare a report indicating how it could take advantage of the insights in these two reports.
Identify four family or friends – two of whom do their main shopping (at least 75 per cent) at one of Australia’s main three supermarkets only (Coles, Woolies, ALDI), and the other two who routinely shop in at least two supermarkets. Interview each to determine and why they are – or are not – ‘store loyal.’
How they believe each of Australia’s main three supermarkets have responded to changes in the way that Australians shop
Which supermarket they believe has the lowest prices, and why
How important they believe price is to supermarket selection.
Which supermarket they believe is winning ‘supermarket wars’, and why.
Any recommendations they would make to their preferred supermarkets (e.g. new products, opening hours, layout and so on). Based on the responses, prepare a report for one of the supermarkets as to opportunities for competitive advantage.