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ENGG4900 Professional Practice and the Business Environment

Question

Answered

Question:

Context

Small, lean and innovative start-ups are a significant drivers of economic growth. Good start up ecosystems can increase productivity, employment, and, often, sustainability. Startups solve significant problems that have yet to be solved by someone else! Opportunity always exists for start-up businesses to create value. Even though the opportunity exists, it is by no means easy! 

Task

Your task is to develop a start-up idea and pitch. Your budding firm is looking to develop a business concept and seek seed funding. The pitch will be made to Black Sheep Capital: https://blacksheepcapital.com.au/

Your team must develop a start-up pitch that is in the field of engineering and is in the business to business (B2B) category. This means that your product or service is for another business, not for consumers. You may have some ideas from businesses we have already looked at in this course but your idea can come from anywhere.

Your idea will be presented as a Pitch Report and Pitch Deck which will be targeted at your potential seed investors, Black Sheep Capital

The Pitch Report must include:

  • a Cover Letter addressed to the potential investor;
  • an outline of the need that your idea serves (preferably with data to make a compelling case). This should cover your value propositions(s) and customer segments
  • an outline of the approach to serving this need (Customer relationships, channels, key activities, key resources, key partners etc. together with a strategy and timeline to scale-up 
  • an estimate of the financial benefits and costs of your idea (i.e. identify, and where possible, estimate reasonable future costs and revenues using available data and common sense)
  • an outline of the sustainability impacts of your product and services of major stakeholders
  • a comparison with existing competitors or alternatives and outline which parts of your idea are superior, inferior and different
  • a conclusion describing the seed investment sought from Black Sheep Capital, as well as the next steps to be taken for your start-up if the investment is granted
  • an appendix giving an outline of 3 start-up ideas considered and the reason for selecting the chosen idea.

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