For this assignment you are to produce a general media release (for distribution to print/web, radio or TV etc). The media release should clearly address the news-values discussed in the course, thus making your release news-worthy. Your media release should demonstrate the material that you have covered in this course. For example: You should write in an appropriate style for the release. Using short, active sentences, clear expression and clear paragraphing.
The introduction to your media release should provide clear information that will make the reader want to read on. The media release should contain contact details so that a journalist can follow up on the story if needed Going about the assignment:
Background research for the advertisement:
You will need to do some research into the client and the new facility. This will help you to understand the context for the ad and the messages that you need to craft for the audience. You could also do research into the need for the RSPCA and a facility such as this. Make sure that the sources you choose for your information are reputable sources and are not likely to be challenged later as this would be very damaging for the campaign. Identify a target audience.
Think about who you are going to talk to, are you going to go for a wide audience demographic (scatter-gun approach) or are you going to target a particular audience? Each approach has its pros and cons. Who is the target audience for the campaign? Research and think about the reasons and supporting evidence why people would read and respond to your story. Try to write to capture their attention and invite them to take action Write and present the media release exactly as you would professionally. You do not need to include references in this exercise.