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JNB251 International Business Management

Question

Answered

Task:

There are three (3) pairs of countries in the following figure. Choose one (1) pair of your preference and complete the tasks on the next page. When choosing the pair, you need to consider the availability of information required for the assignment as well as the richness of the discussions you can put forward. Brew Dog is a multinational brewery and pub chain based in Ellon, Scotland. It produces bottled and canned beers in a variety of styles such as ale, stout, India pale ale and lager.
Having several pubs in the UK, and all around the world, including Finland, Japan, Brazil, Spain and many more new locations have been announced, such as Shanghai, Toronto and Kuala Lumpur. Suppose you are assigned to prepare an executive report to analyse market attractiveness for the planned expansion to the chosen country by addressing following requirements:
1. Evaluate the chosen market’s attractiveness from the perspective of Brew Dog company regarding the international business environment and cultural concept.
2. Discuss the trade practices and policies considering the competitive environment of the chosen market, as an important determinant of market attractiveness.
See the Essay/report assessment criteria sheet on the following page for information about the criteria and the standards by which your work will be judged.

JNB251 International Business Management

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Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

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TasK: For the formative assessment, we shall be looking for your ability to apply what we have covered so far, and your skills in writing an academic paper.You first need to choose an organisation whose marketing you will study. It can be almost any kind of entity: your own company, a local private ...

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