In the role of Marketing Coordinator of a fictitious company, you will review a case study, meet with the Operations Manager to discuss the required project and develop a project scope document and project management plan.
This assessment is to be completed in the simulated work environment at Strathfield College.
1.Access to textbooks/other learning materials
2.Computer with Microsoft Office and internet access
3.Space for a meeting
4.Project Scope Template
5.Project Management Plan Template
6.Project Management Policy and Procedures
7.Risk Assessment Legend.
Native Bush Spices Australia is based in Coffs Harbour, NSW.
The business was established in 2010 to cater for a demand for Australian native food products. The company has organic certification.
The company manufactures and retails a range of organic, Australian native foods including:
1.Native herbs and spices
2.Native herbal teas
3.Native fruit jams and conserves.
Currently the business is selling its products through a number of small supermarkets and health stores throughout Australia. The company also has a very basic website that includes four pages: home, about us, products and contact details.
The company’s overall business objectives for the next three years are to increase sales and create brand awareness, develop a broader product range, as well as expand into overseas markets, most likely Hong Kong, Japan and Singapore.
The company’s target customers are those that enjoy gourmet foods.
The age range of Australian consumers buying products is between 35 and 65.
Most consumers are health conscious, care about protecting the environment and have an average annual income of $80,000.
The company currently employs the following staff in its head office: CEO, Operations Manager, Marketing Coordinator, Customer Service Officer and two administration staff.
Ten staff are employed in the factory making and distributing the products.
As the Marketing Coordinator, you have been asked by the Operations Manager to coordinate a project to develop a new website. The Operations Manager is ultimately responsible for the management of the project but has assigned significant responsibility to you. The new website is seen as a critical part of the company’s expansion strategy, and the Operations Manager has advised that you will need to develop a project scoping for the website to present to senior management, as well a project management plan.
The Operations Manager has also advised you that the new website is classified as a Medium Project. The project team is to consist of yourself, the Customer Service Officer who has been assigned to assist you with this project, and the Operations Manager.
The Operations Manager has advised that the website is to include a shopping cart, so customers can order products directly through the website. He would also like customers to be able to access recipes and general information about the health benefits of bush spices.
The company has long wanted to commission a new logo, and it has been decided to do this now, in conjunction with the new website. The Native Bush Spices marketing team will then use the logo across all of the company’s communication. It has been allotted a budget separately from the website, but it is understood that the company that designs the website will also design the new logo too.
The company has established procedures for project management. These are documented in their documented in the Project Management Policy and Procedures.
Complete the following activities:
1.Identify project scope
Review the case study information above, as well as the Project Scope Template.
Identify all the information you need to develop the project scope document and prepare a list of questions for the additional information you need to discuss with the Operations Manager at a meeting to confirm and clarify project parameters, including your own responsibilities. Write down your questions as notes to use at the meeting.
You should also review the Project Management Policies and Procedures as well as the Project Management Plan Template.
You will need to confirm the responsibilities and reporting requirements with the Operations Manager at the meeting, too, so make notes on these to bring to the meeting.
You will be modifying the plan following a meeting with the Project Team, so save this version of the document as Draft Project Scope.
2.Develop a project management plan
Based on the project scoping document that you have developed and any feedback from the Operations Manager, develop a project management plan.
Your Project Management Plan should include, as a minimum, the following:
1.Background: Provide a brief explanation of the background of the project
2.Objectives: Benefits that the project intends to achieve
3.Activities and Milestones: major activities, scheduled start, scheduled finish and accountability.
5.Risk Management Plan: include at least one WHS risk.
Use the Project Management Plan Template to guide your work.
Your project management plan should identify at least three risks associated with the project, one of which should be related to work health and safety.
You will be required to use the risk legend to assist in the classification of risks.
3.Send an email to the Operations Manager (your assessor).
The text of the email should be in grammatically correct English, written in an appropriate (polite, business-like) style.
It should introduce and summarise the contents of the attachment and seek their feedback.
The email text should ask for details of a meeting with the Project Team to discuss the Project Management Plan.
Attach your Draft Project Scope and Draft Project Management Plan to the email.
4.Participate in a meeting with the Project Team.
Meet with the project team (the customer service officer, roleplayed by another student and the Operations Manager, roleplayed by your assessor) to discuss the scope of the project and the project management plan.
At the meeting, you must:
1.Outline the project as set out in your project scoping document
2.Outline the organisation's mission, goals, objectives and operations and how the project relates to them Briefly explain the organisation’s project management policies and procedures
3.Briefly explain the organisation’s project management policies and procedures
4.Outline the project management plan, including roles and responsibilities of the project manager, as well as the project team member. Discuss the limitations of your responsibilities and how approval process work with your team.
5.Identify and discuss factors that could affect the timeframes to ensure that the timeframes are realistic and achievable
6.Seek the project team members’ feedback.