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How StumbleUpon has Become a Necessary Tool for Business Marketing
If marketers want to address a genuinely relevant audience over the Internet, then StumbleUpon can prove to be one of the best social platforms. This social bookmarking website is a useful combination of Twitter and Reddit.
How StumbleUpon can be used as a business marketing tool?
Not only the brand can be marketed over StumbleUpon, even the company’s StumbleUpon profile can crop up on search engine results. The best thing about this social bookmarking site is that it serves as an online marketing campaign that marketers can practice without worrying about online charges.
- An interesting example of StumbleUpon for business marketing is its utilization for voting other similar brands and profiles and posts etc of site members. In return, marketers get votes for their posts from relevant members of StumbleUpon. Thus, it is a mutual networking effort for brand publicizing.
- Another interesting example of using StumbleUpon for business is uploading the brand profile’s avatar image. Marketers need to make sure that the avatar image they are using to represent the profile of their brand should be attractive. Usually brand profiles on this site will represent their company logo, but they need to look attractive and not visually loud.
Textbooks on StumbleUpon
If companies want to master the skill of carrying out their marketing campaigns successfully over social bookmarking sites, they need to know more about StumbleUpon. Hence, marketers can refer to a couple of books on StumbleUpon like:
- StumbleUpon For Dummies by Steve Olenski and Nick Robinson (Published by John Wiley & Sons – Year 2013).
- Social Niche Marketing Mastery by Jill (Published by Papaplus).
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