WordPress is a blogging tool that has caught the fascination of both software professionals and common Internet users alike. The reasons for its continuously growing popularity are that apart from being a blogging tool, it is also a sleek content management system based on PHP and MySQL software platforms. In the past few years, WordPress has attracted marketers too for practicing business blogging since it is a free and an open blogging platform.

How WordPress can be used as a business marketing tool?

WordPress is the most popular blogging service across the globe. Hence, marketers are bound to get favorable results if they popularize their brand here. WordPress is not just perfect for business blogging, but it can also act as a potential platform for constructing a brand website. The WordPress software is free of cost; it supports an open source environment for developing new plug-ins and themes and is also SEO-friendly. It even supports built-in commenting feature for customer interaction during business blogging, unlike Tumblr.

Examples:

1. A perfect example of business blogging on WordPress is clothing brands starting their clothing line update blog on this platform. Many clothing brands despite having a paid domain for conveying their presence online to stakeholders and general people still prefer to go for business blogging on WordPress. Improved SEO results on reputed search engines and wider reach to WordPress users relevant to their brand are the reasons for business blogging on this platform.
2. Several companies develop a WordPress blog for brand promotion and later transform it into a paid domain once they start receiving huge visitor traffic.

Textbooks on WordPress

If marketers want to flaunt a professional interface and productive finish to their business blogs, they need to master the art of WordPress Blogging. Here are some textbooks they can refer to for the purpose:

• WordPress in Depth by Bud E. Smith and Michael McCallister (Published by Pearson Education – Year 2011).
• WordPress User Guide: Learn How to Master Using WordPress with Step by Step Tutorials! By Martin S. Aranovitch (Published by WordPress Training Guides – Year 2012).

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