In modern world of globalization, the more media has become powerful to form voice politically, administratively, economically, technically and psychologically, the more it has become biased in the selection and presentation of news and other campaigning. In every part of the wold, every types of media bias can be seen extensively that are bothering the society in a negative way. The society used to depend upon the power of media so that the righteousness can be implemented but the biased media of this modern age has started to work for self-interest and profit making process. There are different types of biases in every type of media. bias by omission, bias by selection of the sources, bias by the story selection, bias by story replacement and personal bias are some of them bias by omission is the most dangerous form of media bias . this particular practice simply omits or leaves the One view from the article or segment to focus on the other so that they can be making profit from the opponents. After applying the bias by omission the news reports become nothing more than propaganda for that particular ideology. Does the viewers are left without any important facts about the subject. The missing facts are able to direct the Innocent viewers toward the conclusion which may not result in if they had all the information honestly. By emission can be done in two ways. By first the media emits the part of the stories which can hurt the liberal causes and simultaneously sensationalized the parts as well as the politicians which help the liberal cause. On the other hand the media can EMIT the parts and stories along with the politicians who can help the conservative force but simultaneously sensationalize the stories as well as politicians who can hard the conservative forces. the wise by selection of the sources takes place when the media includes more experts, sources and broadcast times with support the liberal views over the conservatives. The sources are actually introduced through the phrases which the experts believe, the observers can say and most people thus believe the phrase whether these are true or not. the bias why selection of the sources is quite easy for tabulating and detecting. Thus the bias of the selection can be obvious with the total.

The buyers by story selection is the process of choosing stories which agree with the agenda or the ideology of the media and completely blackout other stories which do not their gender or actually heart the ideology of the media . The media will be only showing those news for those campaigns which they think follow their own ideology or support their profit mechanism. Thus the viewers or the readers cannot see the other parts or the entire story based on which there will be making decisions about which is right and which is not. Therefore the media proves itself to be biased to one particular ideology or agenda. similarly the bias by story placement can also be mentioned. Clear the news programs are well choreographed where the stories are perfectly laid out according to their importance. the first story is the most important story which grab the attention of the viewers or the readers completely. Similarly towards the end the leaders lose their interest about news therefore the end segment the maybe more important that the first news do not get proper exposure. The broadcasters know when their viewers pay most attention and when they are static. Therefore according to this sequence the place their stories which they want to emphasize in the beginning and the stories with lesser values are put behind.

The personal bias or the bias by spin are represented with the body language, comments of the reporters and the interpretation of the incidence. The reporters and the writers along with the news readers are all biased. even the camera operators have their own bias that take them to show the parts of the includes which they feel relevant to show. This is the reason why expecting a report to be completely unbiased is impossible. the personal bias of the reporters and all the other presenters suppress the actual news. This is an unwritten law and a standard for Excellence. the journalistic integrity which demand reporters, program editors and the writers to balance all the presentation for unbiased final reports. The buyers by levelling of the activist, ideas and the organisations is one of the most subtle bias but have in depth potential to create voice of the people . The media power to label people, organisation and ideology has dangerous outcome. this can lead to communal rivalry ok, racism and even mass killing. Finally the bias by policy recommendation relates the aspect win the reporters provide possible solution to the problems of the society. In most of the cases this solutions act more negatively than expected.

There are various reasons why media of this modern age are completely biased. The first and foremost reason of media biasness is journalistic neutrality favours the government sources rather than the private sector sources. The Ethics of journalism neutrality refers to the idea that the reporters must avoid taking any side of the subject on which the report. therefore the journalists think that private sector sources are non neutral or tainted but the non-profit sectors and government are considered to be neutral. This is the reason why the media takes the side of the government or non profit organisations despite the fact that this institution can also work illegally or harmful. Secondary journalism is one of the most low paid professions therefore many of the college educated people when do not find path of development in the media often lead to the anti business bias for profit. Thirdly the inverted pyramid process of the news writing can spin the news in favour of the people or institutions. . This process of inverted pyramid writing of news places the bulk of actions at the start of the story. this is due to the fact that the readers tend to focus more on the starting of the story rather than and to the end. Therefore the most important parts are written earliest which often suppress the conclusion. Finally many journalists I passionate about there jobs despite they get lowest salary but work long hours. This people think that journalism serves public good therefore they must expose the wrong doings and unfairness. in such case the often become bias to reveal the factors accusing one particular party without detailing the entire story.

There is a Sharp contrast in the selection and biasness in the media. The selection is the action of carefully choosing something or someone to be the best and most suitable. in such matter, media can select news on the priority or its effect but without any external political pressure. On the other hand biasness is a negative aspect of presenting an incident or be telling a person to the readers stuff for example the media can show emergency news of flood or any natural calamity which can affect one part of the country . in such case the news of economy and other not so important news can be omitted. This is selection but if the media prioritizes a political news over this news of national emergency, then it is biasness.