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Bmrk433 Global Marketing

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a. You are the International Marketing Manager for a real Canadian company (not an American company operating in Canada, but a company founded and based in Canada). b. You are not allowed to choose BlackBerry as your chosen company. In addition, be innovative when choosing a brand for global expansion. c. You must describe the types of products or services the company sells and give a brief background on the company. d. Assume that the company is interested in broadening its opportunities in a foreign country. You must make a decision as to what country to expand into and outline why you chose that country based on the concepts learned in class. e. You must choose what strategies to utilize for that expansion and how you will generate increased revenue, and you must outline WHY you chose those strategies, based on the concepts learned in class and in the textbook f. Remember you should also discuss how these strategies affect your marketing mix (“the 4 P’s). What do you recommend in terms of product, price, promotion and place decisions? g. It is highly recommended that you utilize at least 5 concepts from the course and textbook to explain and justify the strategies you recommend for that expansion. h. Some concepts to consider (but not limited to): economic conditions, regional market characteristics, cultural environments, trade regulations, market segmentation, positioning, etc.

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Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

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