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MKTG410 Marketing

Question

Answered

Choose any five (5) of the six questions below.

1. Discuss the importance of e-marketing for businesses today.

2. Explain the importance of UX design for creating digital marketing content. What are some ideas for excellent UX design?

3. Do you agree with the idea that the internet encourages a convergence of international styles, tastes, and products, thereby creating a more homogeneous global marketplace? Why or why not?

4. Discuss the advantages and disadvantages of online marketing via mobile devices versus computers.

5. Why is an e-marketing strategic plan important? List, describe, and explain the purpose of the steps in an e-marketing plan. Explain which (if any) of the steps is/are the most important.

6. Find an online video that is used to market a product (and provide the URL). Discuss the following questions about the video you selected:

· What product is being marketed?

· What are some competitors for this product?

· To whom is the product marketed (what population segment(s) are targeted)?

· How is the product positioned relative to its competition?

· Is the video effective at attracting the targeted population segment(s)? Why or why not?

MKTG410 Marketing

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The Cashier Less

Strategic Marketing Assignment SCENARIO Amazon Go supermarkets in the UK. The cashier-less supermarkets use technology to allow customers to pick up items and walk out with them, instead, charging their Amazon account so they don't have to stand in acheckout queue. According to The Sunday T ...

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QAB020N518S Services Marketing

1. Knowledge outcome –  You will be able to develop your understanding of services marketing, and show how an understanding of services marketing ideas may contribute to organisational and commercial success.   2. Intellectual /transferrable skills outcome –  You wi ...

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Amazon Go Aspires

RUNNING HEAD: STRATEGIC MARKETING STRATEGIC MARKETING Name of the Student: Name of University: Author ’sNote: 1 STRATEGIC MARKETING Executive summary Amazon is operating in the UK market since 1998. Presently the management of Amazon Go aspires in introducing a tech-driven brick-and-mortar ...

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Brand Reputation

RUNNING HEAD: STRATEGIC MARKETING STRATEGIC MARKETING Name of the Student: Name of the University: Author ’sNote: 1 STRATEGIC MARKETING Executive summary In this presentation, the way local business entities from the UK can compete with Amazon Go will be discussed. Amazon Go can utilize it ...

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