MKTG410 Marketing
Choose any five (5) of the six questions below.
1. Discuss the importance of e-marketing for businesses today.
2. Explain the importance of UX design for creating digital marketing content. What are some ideas for excellent UX design?
3. Do you agree with the idea that the internet encourages a convergence of international styles, tastes, and products, thereby creating a more homogeneous global marketplace? Why or why not?
4. Discuss the advantages and disadvantages of online marketing via mobile devices versus computers.
5. Why is an e-marketing strategic plan important? List, describe, and explain the purpose of the steps in an e-marketing plan. Explain which (if any) of the steps is/are the most important.
6. Find an online video that is used to market a product (and provide the URL). Discuss the following questions about the video you selected:
· What product is being marketed?
· What are some competitors for this product?
· To whom is the product marketed (what population segment(s) are targeted)?
· How is the product positioned relative to its competition?
· Is the video effective at attracting the targeted population segment(s)? Why or why not?
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