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Analysis of the U.S. Retail, Family Clothing Stores Industry: Macro-environment, Competition, Strate

Macro-environment of the U.S. Retail, Family Clothing Stores Industry

1. What are the strategically relevant components of the U.S. Retail, Family Clothing Stores industry macro- environment?

2. What is competition like in the family fashion industry? Which of the five competitive forces is strongest? Which is weakest? What competitive forces seem to have the greatest effect on industry attractiveness and the potential profitability of new entrants?

3. What does your strategic group map of the family clothing retail industry look like? Is Gap Inc. well positioned? Why or why or why not?

4. What do you see as the key success factors in the market for family clothing?

5. What key factors may determine the success of GAP Inc.?

6. What recommendations would you make to GAP Inc. to improve its competitiveness in the market while mitigating any current and future risks? Justify your answer.
Class will start at 8.00am on June 4 and you will be given 1 hour and 45 minutes to compile your best answer as a group to the question sheet provided on the day. Your compiled answer should be transferred to a PowerPoint presentation, to be shared in part during the group review in class. Be prepared to have a spokesperson/s ready to present your answers. You will be assessed on both your individual work prepared beforehand and the output of your group discussion
You will be assessed on your strategic thinking, reasoned business approach, your ability to work collaboratively in a team and ability to articulate your ideas.

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