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MKTG1101 Introduction to Marketing

Question

Answered

Task

Critiquing a Journal Article

Robert Cialdini is a well-known researcher who has published a number of papers on the topic of “Influencing and Persuading People”. In this assignment, I would like you to read one of his short papers on the topic and write a critique. The paper can be found at
 
https://www.jstor.org/stable/pdf/26059056.pdf?casa_token=o6HU0V8txNYAAAAA:or4zSd_GNLmrxLMLJ_OmYKp-FKfyfwnSFcG-QAM3U6oPMmW-2k_akS_Cjr-OZSpkqzRAHwkfmOt3nTrwLlu0Em8RgEftoh5BWijRI6ahIpVyi_oiTLuF
 
If you cannot access this paper, download it from the Modules section – look for a paper titled “The Science of Persuasion”

Part 1: 

In the first part of the paper, please summarize, IN YOUR OWN WORDS, the key points that the author makes in this paper. This part should not take too much space since the ideas are fairly straight forward.

Part 2: 

In this second part, be critical of the paper. Think of aspects you agree with and aspects you don’t agree with – of course, with giving reasons for your opinion. What can we learn from this paper; what might have been missed? What would you have done differently? How might you have improved the paper? Any suggestions for the author? What ideas do you have for future research on this topic?

Part 3:

If you were a marketing manager, how might you benefit from this article? What specific steps would you take to help your company? Which of the six steps identified by the author might be more relevant?

An important thing to think about is the morality and ethics of using some of these ideas if you were a marketing manager? Can you think of some of the ethical issues? How might you address such issues in your decision to employ or not adopt some of these ideas?

Word Limit: 1000 words

Note: Make sure that the submission is purely your own work. Do not go to the internet or collaborate with others or in any other way submit something that is not your work

MKTG1101 Introduction to Marketing

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